Creative Director - Matchnode digital health marketing agency

Spano Pratt • Chicago, IL

5d • Remote

About The Position

The Creative Director leads creative strategy and execution for Matchnode’s paid social and digital direct response campaigns, primarily for digital health and healthcare clients. This hands-on leadership role turns audience insights into compelling advertising, guides creative teams, and uses performance data to improve results. The role connects creative decisions to client growth, including qualified patient acquisition, completed appointments, customer acquisition, and revenue, while balancing conversion performance with brand credibility and patient trust.

The Creative Director owns paid social creative strategy across Meta and Instagram, with TikTok, YouTube, and other channels used as client needs require. The role develops briefs, campaign concepts, messaging, offers, calls to action, and creative roadmaps; directs and contributes to copy and production; and extends effective messaging into landing pages and other conversion assets. It also leads structured creative testing with paid media and analytics partners, interprets results, documents learnings, and maintains a pipeline of fresh concepts.

Because the work involves health and healthcare marketing, the Creative Director translates complex services into clear, empathetic language and builds clinical, legal, and compliance review into production. The role leads client creative discussions, partners with account management and paid media, coaches internal and external creative professionals, and manages briefs, approvals, schedules, budgets, and workload. It may also support new business and account growth. This is a remote position with attendance at company events several times a year and occasional travel for client meetings, production, or business development. Candidates must be authorized to work in the United States.

Requirements

• At least 7 years of relevant creative experience, including experience leading creative teams or creative workstreams for paid social and digital direct response campaigns.
• A portfolio of paid social work demonstrating strong concepts, copy, execution, testing, iteration, and measurable acquisition or conversion results; ability to explain personal contributions and data limitations.
• Experience marketing digital health, healthcare, or other sensitive or regulated consumer services, and ability to work effectively with clinical and compliance reviewers.
• Deep understanding of Meta and Instagram creative, short-form video, creator content, and direct response fundamentals.
• Strong copywriting and creative direction skills, including the ability to shape hooks, offers, proof points, scripts, and landing page messaging.
• Ability to interpret advertising and funnel performance, develop testable hypotheses, and turn findings into specific creative decisions.
• Experience leading designers, editors, writers, freelancers, and production partners while managing multiple clients and deadlines.
• Client presentation skills and a practical understanding of agency scopes, production budgets, capacity, and profitability.
• Working familiarity with design, video editing, collaboration, and AI tools, with sound judgment about their use.
• Authorization to work in the United States.

Nice To Haves

• Experience with Facebook, TikTok, or YouTube advertising.

Responsibilities

• Own creative strategy for paid social campaigns, with Meta and Instagram as core channels and TikTok, YouTube, and other channels as client needs require.
• Translate client growth goals, audience or patient research, funnel data, and competitive insights into creative briefs, campaign concepts, messaging angles, offers, and calls to action.
• Develop concepts for different audience needs and awareness levels, and build creative roadmaps balancing new concepts with iterations of proven work.
• Partner with paid media to prioritize creative tests based on business impact, available spend, and production capacity.
• Extend effective messaging into landing pages and other conversion assets.
• Direct and contribute to ad copy, scripts, storyboards, static ads, carousels, motion graphics, and short-form video; write, edit, and solve execution problems as needed.
• Lead development of creator-led content, clinician explainers, product demonstrations, and approved patient stories or testimonials when appropriate.
• Adapt advertising to platform placements, including pacing, framing, captions, and formats, and maintain quality from concept through delivery.
• Give actionable feedback to designers, copywriters, editors, creators, and production partners.
• Partner with paid media and analytics to define testing hypotheses, audience insights, variables, and success criteria before production.
• Review creative performance at concept, message, format, and asset levels, using attention and click metrics alongside conversion and downstream outcomes.
• Distinguish creative findings from changes in spend, targeting, landing pages, attribution, or patient intake; recommend what to scale, revise, stop, and test next.
• Document test learnings and monitor creative fatigue while maintaining a pipeline of new concepts and variations.
• Translate complex health services into clear, empathetic messaging; account for barriers such as stigma, cost, insurance coverage, access, eligibility, and uncertainty about care.
• Build clinical, legal, and compliance reviews into production workflows and route claims, testimonials, disclosures, and sensitive messaging to appropriate reviewers.
• Use client-verified information and approved materials and permissions; avoid unsupported outcome claims, guarantees, stigmatizing language, and copy that assumes a viewer has a health condition.
• Lead creative discovery, concept presentations, and performance reviews, explaining audience insight, creative rationale, and proposed tests to clients.
• Coordinate with account management, which leads overall account coordination, and paid media, which leads media strategy and buying; own creative recommendations, quality, and delivery.
• Coach internal creatives and external partners, establish standards, and develop their ability to connect craft with measurable outcomes.
• Manage briefs, feedback, approvals, workload, and production schedules across accounts; flag scope changes and resource constraints early and deliver within agreed hours, budgets, and deadlines.
• Use AI and automation where appropriate for research synthesis, ideation, variations, and production, with human review for accuracy, originality, brand fit, and sensitive content.
• Support new business and account growth through concepts, case studies, and recommendations; help leadership scope and price creative work realistically.
• Contribute to qualified acquisition, conversion rates, acquisition cost, and other agreed business outcomes while supporting testing cadence, on-time delivery, client confidence, team development, and efficient use of resources.

Benefits

• Employer health insurance contribution of approximately $250–$500 per month, depending on the selected plan.
• 401(k) participation beginning immediately on the date of hire, with a company match on the first 3% contributed by the employee.
• Educational stipend of up to $1,000 annually for approved learning expenses.
• Company retreats.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed