Creative Director, Interactive Experiences
About The Position
Gigantic Playground, a CourtAvenue company, is a creative technology agency that develops immersive and interactive experiences connecting people, places, and products. The Creative Director, Interactive Experiences owns the creative direction of interactive work, including event installations, product launch apps, and connected retail experiences. This role balances setting the studio-wide creative bar with hands-on involvement in design and production, bringing together spatial storytelling, sensory and environmental design, and interactive technology. The position leads designers, creative technologists, and producers; serves as a primary creative contact for clients; and helps shape the studio’s approach to interactive experiences as platforms such as AR, VR, connected hardware, and generative AI evolve. The role remains involved throughout projects, from concept development and prototyping through fabrication and on-site delivery, ensuring experiences are compelling and practically buildable.
Requirements
- At least 10 years in a creative role focused on interactive, digital, or experience design, including several years directly managing a team.
- A portfolio demonstrating range across interaction design, visual design, and concept development.
- Direct experience partnering with enterprise or consumer technology clients and navigating multiple stakeholders.
- Willingness to work directly with creative tools, rather than only reviewing others’ work.
- Working understanding of current hardware and software capabilities to develop ambitious but buildable ideas.
- Current, hands-on experience using AI tools in a personal creative process.
- Comfort working across the full project lifecycle, from early concept sketches and rapid prototyping to finished, fabricated, on-site experiences.
- Familiarity with interactive and immersive technologies, including AR, VR, projection, and sensor-driven installations.
Nice To Haves
- A portfolio piece that demonstrably increased how long people engaged with an experience.
- Peer or industry press recognition for work led.
- Clients who request the candidate by name for new and challenging work.
- Background in large-scale experiential production.
Responsibilities
- Define the creative direction for interactive projects, translating client briefs or emerging technologies into experience concepts.
- Stay involved through production to ensure completed work reflects the ambition of the original concept.
- Set and maintain high standards for design, motion, and interaction quality across studio projects.
- Manage and develop designers, creative technologists, and producers by providing creative direction and supporting their work.
- Serve as the primary creative contact for client teams and balance business goals with compelling experience design.
- Pitch ideas and present completed work to build client confidence in the studio’s creative judgment and execution.
- Monitor new interactive formats, hardware, and platforms and recommend opportunities to clients.
- Introduce AI-assisted tools into team workflows when they help with concepting, rapid prototyping, or content production.
- Mentor junior and mid-level creatives through critique and guidance.
- Oversee spatial and environmental design alongside interactive content so physical and digital elements work as one experience.
- Work with production, fabrication, and technology partners to ensure concepts can be built, staffed, and maintained on-site.
- Track trends in interactive art, entertainment design, and consumer technology and apply relevant thinking to studio work.
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What This Job Offers
Career Level
Director
Education Level
No Education Listed
