Creative Content & Audience Growth Creator - Corus Radio Toronto

Corus Entertainment • Toronto, ON

17d • Onsite

About The Position

Corus Radio Toronto is redefining what a modern talk show can be.
The Brad Smith Show has evolved beyond traditional broadcast production into a digital-first, multi-platform brand built on strong storytelling, distinctive content, and meaningful audience growth.
To support this evolution, we’re introducing a new role: Creative Content & Audience Growth Creator. This is not a traditional radio producer role.
Reporting to the National Director, Talk Radio, this position plays a key role in shaping the show’s creative direction and expanding its reach across platforms.
We’re looking for a creative and collaborative storyteller who can lead content strategy end-to-end developing compelling narratives, creating platform-native video and digital content, and using audience insights to grow reach, relevance, and engagement across radio, video, podcast, and social channels.

Requirements

• Diploma or degree in media production, broadcasting, journalism, or a related field or an equivalent combination of education and experience.
• Experience in content development, podcasting, video production, or digital storytelling.
• Proficiency with content editing and production tools.
• Strong storytelling and content development skills across multiple platforms.
• Comfort using data and analytics to inform creative decisions.
• A collaborative, inclusive mindset with the confidence to share ideas and lead initiatives.

Responsibilities

• Lead daily content ideation by developing timely, relevant story ideas, angles, and formats aligned with the show’s voice and audience.
• Build and maintain strong, respectful relationships with PR partners, contributors, and content collaborators.
• Research, develop, and package insight-driven content for radio, video, podcast, and digital platforms.
• Shape narratives through rundowns, scripts, content briefs, and story arcs
• Develop repeatable content features and franchises that support audience growth and loyalty.
• Oversee end-to-end production of video podcast episodes, including planning, filming, and editing.
• Collaborate closely with hosts, programming leadership, and cross-functional teams.
• Use audience insights and performance data to inform and refine editorial decisions.
• Create platform-specific content to expand reach and encourage audience engagement.
• Work with audio and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, After Effects) and studio systems such as Burli.
• Lead video production and post-production, including editing, sequencing, sound design, colour correction, and final delivery.
• Manage production workflows, including asset organization, file management, version control, and quality assurance.
• Adapt and optimize content for multi-platform distribution (radio, YouTube, streaming, web, podcast), tailoring format and pacing to each audience.
• Ensure consistency in visual storytelling, branding, and production standards across all platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 501-1,000 employees