Crafter and Content Creator
About The Position
iLoveToCreate is seeking a Crafter and Content Creator to develop original craft projects across its Tulip, Aleene's, ColorShot, Scribbles, and Puffy brands and create authentic, phone-native social content. The role is for a genuine maker with a strong aesthetic sensibility, awareness of trends, and the ability to inspire the next generation of crafters. The position focuses on hands-on project development across fabric, paint, color, and mixed media, translating seasonal moments, trends, and brand initiatives into creative projects. It also involves conceptualizing and capturing short-form content for platforms such as TikTok and Instagram Reels, appearing on camera, and collaborating with internal creative and social teams as well as influencers and external creators. This role does not include social media strategy, professional photography, or influencer management. The position is on-site. Physical duties include regularly standing, walking, and reaching above or below shoulder level. Occasional duties include lifting, carrying, or pushing up to 40 pounds, repetitive use of both hands, arms, and shoulders, bending or stooping, and light grasping and fine dexterity. A team lift is required for lifting over 40 pounds.
Requirements
- Genuine passion for making and crafting.
- Strong aesthetic sensibility and an eye for color, composition, and content that resonates on a phone screen.
- Comfort creating short-form video natively on a phone for TikTok, Reels, and similar platforms.
- Deep awareness of social trends, creative culture, and the hobbyist maker community.
- Collaborative and communicative approach, with ability to work cross-functionally with creatives, photographers, social teams, and influencers.
- Organization and ability to manage multiple projects and deadlines simultaneously.
- Ability to perform the physical demands of the position, including regular standing, walking, and reaching; occasional lifting, carrying, or pushing up to 40 pounds; and team lifting for items over 40 pounds.
Nice To Haves
- A portfolio, social presence, or camera roll that showcases the candidate's style; encouraged but not required.
Responsibilities
- Develop original craft projects across iLoveToCreate's brand portfolio, including Tulip, Aleene's, ColorShot, Scribbles, and Puffy.
- Work across fabric, paint, color, and mixed media using a generalist maker and crafter skillset.
- Translate seasonal moments, trends, and brand initiatives into tangible, inspiring projects.
- Collaborate with Creators, Artists, and Photographers on project shoots and campaign needs.
- Stay current on craft trends, aesthetics, and techniques relevant to crafters and hobbyists.
- Manage multiple creative projects simultaneously.
- Conceptualize and capture original, phone-native content centered on craft projects and the creative process.
- Create authentic, aspirational, on-trend content for platforms such as TikTok and Instagram Reels.
- Bring a personal creative voice and aesthetic to content while following brand direction.
- Appear on camera for live-selling and photo or video content, and speak and present on camera.
- Partner with the Social Media team so content supports broader platform strategy while remaining authentic.
- Collaborate with influencers and external creators to stay connected to the craft and maker community.
- Help keep iLoveToCreate culturally relevant, trend-forward, and inspiring.
- Perform key duties in accordance with the Company's Mission and Guiding Principles, and perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
