CPG Sales Director

Brothers International • Town of Gates, NY

5d • $130,000 - $150,000

About The Position

Are you an ambitious CPG sales leader ready to shape the trajectory of a growing CPG brand? As our Director of CPG Sales, you will serve as the strategic engine behind our retail expansion and market penetration. Commanding both our flagship Brothers All Natural brand and our high-volume Private Label portfolio, you will lead, scale, and mentor a top-tier sales organization. In this pivotal role, you will directly influence product innovation, expand our retail footprint, and drive sustainable, top-line revenue growth, ultimately shaping our sales capabilities and market presence. If you thrive on high-stakes dealmaking, joint business planning, and building high-performing sales teams, this is your platform to make a lasting impact.

Requirements

• Demonstrated success leading CPG sales teams and scaling national accounts within the food and beverage sector (both branded and private label experience strongly preferred).
• Expertise in Joint Business Planning, channel expansion, category management, and contract negotiation.
• A track record of developing top-tier sales talent, driving accountability, and fostering a collaborative, winning team culture.
• Proficiency in synthesizing sales data, syndication reports (Nielsen/IRI), and market trends into actionable growth strategies.

Responsibilities

• Lead and manage a team of sales representatives, providing guidance, ensuring goal achievement, and fostering an environment to drive success.
• Lead the development, execution, and continuous optimization of comprehensive sales strategies for the CPG division, ensuring alignment with overall company goals, market opportunities, and the long-term vision for sustainable growth. This includes identifying new market segments, channel management / expansion opportunities, and competitive responses, translating them into actionable plans for the sales team.
• Develop a proactive approach to identify and engage with existing customers through joint business planning, and with potential customers demonstrating a strategic mindset in expanding our market reach. Meet and exceed sales expectations, demonstrating the ability to strategically develop, sell and execute.
• Generate ideas for new product development by actively listening and synthesizing customer feedback, aligning product offerings with the evolving demands of the market.
• Analyze sales data, market research and other metrics to identify trends, forecast sales and make informed, strategic decisions.
• Collaborate closely with the Operations teams at Brothers, lending expertise in supplier relations, product development, and navigating food safety/quality control requirements pertinent to both new and existing supplier and customer relationships.
• Represent Brothers on a national and international stage by attending and actively participating in key trade shows, contributing to and driving the enhancement of Brother’s global visibility and industry standing.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed