Corporate Global Events, Marketing Manager

Upscale, Inc.•Headquarters, KY
•$185,000 - $222,000•Onsite

About The Position

Upscale, Inc. is seeking a marketing manager to scale the company’s voice through world-class content and high-stakes global events, translating deep-stack innovation into a definitive industry narrative. The role owns the go-to-market messaging motion and the strategy and presence for premier global trade shows, creating experiences that showcase the company’s innovation to AI infrastructure buyers. It also leads participation in industry standards and technical community programs, coordinating submissions and deadlines, and aligning Product, Sales, and Engineering around product priorities, messaging, event readiness, and the global roadmap. The position turns brand visibility into measurable pipeline through targeted campaigns and event motions for priority accounts, including meeting conversion, lead capture, and follow-up tracking. This role is based in Upscale’s Santa Clara, California office.

Requirements

  • At least 7 years of B2B marketing experience spanning content architecture, integrated campaigns, and global events in the data center infrastructure space.
  • Expertise managing multi-million-dollar event budgets and complex project timelines, with a 0-to-1 builder’s mindset.
  • Hands-on experience driving submissions to industry standards bodies and technical forums, such as OCP, SONiC, or Hot Chips, from call-for-papers tracking through accepted presentation.
  • Ability to navigate complex AI networking concepts and translate them into authoritative, crisp messaging.
  • Deep understanding of the AI compute landscape, including data center networking and open-standard hardware stacks.
  • Ability to work from the company’s Santa Clara, California office.

Responsibilities

  • Own the go-to-market messaging motion to shape the market conversation and drive pipeline at events.
  • Own strategy and company presence at premier global trade shows, including NVIDIA GTC, OCP, and AI4, and curate experiences showcasing company innovation to AI infrastructure buyers.
  • Lead end-to-end participation in industry standards and technical community programs, including OCP, SONiC Hackathon, and Hot Chips; track calls for papers and submission deadlines, pressure-test messaging, monitor submission status, and ensure deadlines and acceptances are handled.
  • Coordinate Product, Sales, and Engineering to synchronize product priorities, messaging, and event readiness with the global roadmap.
  • Run targeted campaigns and event motions for priority accounts to convert meetings, capture leads, and track follow-up, turning brand visibility into measurable pipeline.
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