Senior Manager, Global Corporate & Strategic Events

Zafran Security

About The Position

Zafran is seeking a seasoned, high-energy Senior Manager of Corporate & Strategic Events to lead its presence at major cybersecurity industry events and build and run the full corporate events program. The role owns event strategy, budgeting, planning, vendor and contractor management, booth operations, ancillary programs, and on-site execution. It also develops repeatable processes and measures event performance so the program can scale consistently and deliver measurable results. The Senior Manager will report to the VP of Marketing and work closely with Field Marketing, Product Marketing, Sales, BDR, and the executive team. The role calls for strong operational rigor, cross-functional leadership, adaptability, and the ability to keep teams aligned and energized as priorities change. Travel of approximately 40% is expected to support events in the United States and internationally, including Europe and Asia.

Requirements

6–10 years of experience in B2B event marketing.
Deep hands-on experience running large-scale trade shows and conferences, including end-to-end ownership of booth operations, vendor management, and on-site execution.
Proven experience executing at major global cybersecurity or technology trade shows such as Black Hat, RSA, AWS re:Invent, or comparable tier-one events.
Track record of building and managing event budgets, negotiating with trade show contractors, and delivering measurable ROI.
Experience running ancillary event programs alongside major shows, including executive dinners, CSO roundtables, VIP receptions, and hosted field events.
Experience collaborating with Product Marketing, Field Marketing, and Sales to align events with pipeline and go-to-market goals.
Exceptional project management skills and the ability to manage multiple events simultaneously while maintaining attention to detail.
Ability to motivate and rally people around a shared vision.
Comfort with data, clear reporting, and using results to improve future decisions.
Familiarity with marketing automation and CRM tools such as HubSpot and Salesforce, as well as event management platforms.
Willingness and ability to travel approximately 40% for on-site event execution across the United States and internationally, including Europe and Asia.
Adaptability and ability to pivot when plans change, create structure in ambiguous situations, and keep teams focused when circumstances shift.
Genuine curiosity about cybersecurity; industry experience is a strong plus.

Nice To Haves

Cybersecurity industry experience.

Responsibilities

Own end-to-end strategy, planning, and execution for Zafran’s global presence at major cybersecurity trade shows and conferences, including Black Hat, RSA, and AWS re:Invent.
Lead trade show operations, including booth design and build, vendor selection and management, sponsorship deliverables, staffing plans, shipping and logistics, and on-site execution.
Develop and enforce repeatable event processes that promote consistency, accountability, and continuous improvement.
Negotiate contracts, manage budgets, and track spending against ROI targets.
Evaluate and prioritize the annual events calendar and recommend where Zafran should invest, reduce investment, or expand its presence.
Design and execute ancillary events such as CSO dinners, customer roundtables, VIP receptions, happy hours, and executive briefings.
Build and manage hosted event programs that deepen relationships with prospects, customers, and partners.
Align ancillary programs with regional pipeline goals and account-based plays in partnership with Field Marketing.
Coordinate event logistics, including venue sourcing, catering, AV, run-of-show, staffing, and follow-up.
Align event messaging, demos, and on-site activations with Zafran’s narrative and product launches in partnership with Product Marketing.
Partner with Field Marketing, BDR, and Sales leadership on pre-event outreach, registrations, staffing, and post-event follow-up.
Collaborate with the design team on booth creative, event collateral, branded experiences, and swag.
Brief executive attendees on event objectives, talking points, and priority meetings.
Serve as the internal events hub, aligning stakeholders and ensuring deadlines are met.
Define and track event KPIs, including pipeline generated, leads captured, meetings booked, and brand impressions, and report results to marketing and sales leadership.
Maintain the events calendar, budget tracker, and vendor relationships.
Build an internal events playbook and standard operating procedures.
Oversee swag and branded merchandise strategy, vendor management, inventory, and fulfillment logistics.