Corporate Brand Manager
About The Position
The Corporate Brand Manager leads the stewardship, evolution, and activation of the Conduent brand across the enterprise. The role ensures that brand identity, messaging, and visual standards are consistent, differentiated, and aligned with company strategy. Reporting to the VP of Marketing, the manager leads four offshore content and creative professionals and collaborates with cross-functional stakeholders to strengthen brand awareness, support business growth, and deliver consistent brand experiences across corporate, marketing, and client-facing channels. The role modernizes brand governance by establishing guidelines and best practices for responsible use of artificial intelligence in content creation, design, and marketing operations. It also provides strategic brand consultation and creative direction, oversees branded content and creative assets, improves workflows, and supports initiatives such as brand transformations, acquisitions, major corporate events, and enterprise programs. The position may be performed remotely. Candidates living within 35 miles of the Florham Park, New Jersey; Atlanta, Georgia; or Fort Lauderdale, Florida offices are expected to work a hybrid schedule.
Requirements
- Bachelor's degree in Marketing, Communications, Design, Business, Journalism, or a related field.
- At least 7 years of experience in brand management, corporate marketing, communications, creative services, or related disciplines.
- At least 2 years of experience leading creative or content teams, including offshore or distributed resources.
- Demonstrated experience managing enterprise brand standards, content governance, and creative development.
- Strong knowledge of brand strategy, content development, digital communications, and creative production workflows.
- Experience developing brand guidelines, governance processes, and tools that support consistent brand execution.
- Excellent communication, stakeholder management, project management, and organizational skills.
- Ability to influence, collaborate, and build relationships across multiple business functions and leadership levels.
Nice To Haves
- Experience supporting corporate rebranding, brand transformation, or enterprise-wide brand initiatives.
- Experience working within a large enterprise or publicly traded organization.
- Familiarity with generative AI technologies and their application in marketing, communications, and creative development.
- Experience establishing AI governance guidelines, content quality standards, or AI-enabled creative workflows.
- Experience with digital asset management (DAM) systems, content management platforms, and marketing technologies.
Responsibilities
- Lead corporate brand strategy, stewardship, and activation to ensure consistent brand identity, messaging, and visual standards across the enterprise.
- Maintain and evolve brand architecture, guidelines, messaging frameworks, and creative standards to support corporate strategy and market positioning.
- Partner with Marketing, Communications, Human Resources, Sales, and business leaders to strengthen brand awareness, reputation, and differentiation.
- Develop brand governance frameworks, templates, tools, and resources that enable consistent yet flexible brand application across business functions.
- Provide strategic brand consultation and creative direction for corporate communications, executive messaging, marketing campaigns, digital channels, employer branding, and client-facing materials.
- Establish AI-enabled brand governance practices, including guidelines, approved prompts, review processes, and quality standards for content and creative development.
- Evaluate emerging AI technologies to improve content production, operational efficiency, and brand consistency while maintaining quality and authenticity.
- Oversee the development, production, and maintenance of branded content and creative assets supporting corporate, marketing, sales, and business initiatives.
- Lead, mentor, and develop a team of four offshore content and creative professionals, establishing priorities, performance expectations, and quality standards.
- Optimize creative workflows, resource allocation, and content management processes to improve efficiency, responsiveness, and scalability.
- Support strategic initiatives, including brand transformations, acquisitions, major corporate events, and enterprise programs.
- Monitor industry trends and emerging best practices to keep the Conduent brand relevant, competitive, and aligned with evolving business needs.
Benefits
- Health and welfare benefits effective from day one.
- Retirement savings plan.
- Employee discounts on merchandise, services, travel, and more.
- Career growth opportunities.
- Paid training and access to learning platforms.
- Paid time off.
- Health insurance coverage.
- Voluntary dental and vision programs.
- Life and disability insurance.
- Paid holidays.
- Potential eligibility for a bonus or incentive based on business need.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
