Assistant Brand │ Corporate (Springdale, AR)

Tyson Sales and Distribution•Springdale, AR

About The Position

This is an entry-level to early-career brand management position with cross-functional exposure and P&L accountability. The Assistant Brand supports business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories. The role works with Brand Managers and teams across Marketing, Sales, R&D, Operations, and demand and supply planning. Travel is approximately 30%.

Requirements

Bachelor's degree in Business, Marketing, or a related field.
Strong analytics and data interpretation capabilities.
Strong presentation and communication skills.
Ability to collaborate across multiple functions.
Effective project management and prioritization skills.
Comfort operating in a fast-paced environment.
Willingness and ability to perform the physical requirements of the job with or without a reasonable accommodation.

Nice To Haves

At least 1 year of marketing, brand management, category management, CPG, sales planning, or related experience.
Nielsen and/or IRI experience.

Responsibilities

Support development of annual business objectives and marketing plans.
Help deliver volume, profit, market share, and financial targets.
Monitor brand performance and recommend corrective actions when needed.
Analyze market and business data to generate actionable insights.
Participate in product and packaging innovation projects, including concept development, feasibility validation, business case creation, project execution, customer sell-in activities, and post-launch performance tracking.
Partner with Brand Managers, R&D, Operations, and Sales throughout the innovation process.
Lead and coordinate initiatives across Marketing, Sales, Operations, R&D, Demand Planning, and Supply Planning, influencing without direct authority.
Manage monthly volume forecasts and collaborate with demand and supply planning teams to improve forecast accuracy.
Support Joint Business Plan objectives through proactive planning.
Work closely with customer-facing teams, incorporate customer strategies into brand plans, and identify growth opportunities and support execution.
Demonstrate responsible use of approved AI tools, safeguard sensitive information, adhere to company policies, validate AI-generated outputs, and use professional judgment when integrating AI into daily work.