Copywriter, Web Content & Accessibility

DAVITA • Denver, CO

46d • $57,784 - $65,000

About The Position

DaVita is seeking a healthcare copywriter to own and improve website content so patients, caregivers, and other audiences can find and understand the information they need. The role writes, edits, maintains, and audits web content; improves accessibility and readability; and helps create repeatable content processes as the website is modernized. It focuses on translating complex clinical information into clear, warm, actionable, accurate content that follows healthcare communication standards.

Over the first 12–18 months, the role is expected to contribute to launching a content governance and creation process, documenting best practices for SEO/GEO/AI visibility, accessibility, and readability, and improving content performance and discoverability. The position works across clinical, legal/compliance, UX/design, SEO, analytics, marketing, and other teams to build cohesive customer journeys and consistent content standards.

Requirements

• At least 3 years of copywriting or content strategy experience, ideally in healthcare, medical, wellness, or another regulated or technical industry.
• A portfolio demonstrating the ability to turn complex information into clear, accessible content.
• Familiarity with plain-language writing principles and WCAG web accessibility standards.
• Experience working with CMS platforms such as WordPress, Drupal, or similar.
• Strong collaboration skills and comfort working with clinicians, compliance/legal reviewers, and designers.
• Experience building or improving a content workflow or editorial process.
• Excellent attention to detail, particularly regarding accuracy and consistency in a healthcare context.
• Fluent written and verbal language skills necessary to perform the position's essential functions, duties, and responsibilities.

Nice To Haves

• Familiarity with HIPAA-related content considerations.
• Knowledge of SEO/GEO fundamentals for healthcare content.
• Experience with content audits or health-literacy assessment tools.
• Basic understanding of UX writing or information architecture.

Responsibilities

• Write and edit website copy, including educational articles, condition and treatment pages, patient resources, FAQs, and landing pages.
• Translate complex medical and clinical information into plain language while preserving accuracy.
• Collaborate with clinical staff, subject matter experts, and legal/compliance reviewers to ensure content is accurate and understandable.
• Adapt tone and reading level for patients, caregivers, providers, corporate audiences, and others.
• Create outlines for new pages based on stakeholder RTBs to inform UX/UI designs.
• Integrate content across the website through appropriate placements and links.
• Prioritize content and links for new journeys so visitors can navigate toward key information and next-best actions.
• Ensure calls to action are clear and compelling to guide visitors and improve engagement.
• Represent the voice of the customer in planning journeys and next-best actions rather than creating pages in isolation.
• Use user insights and trends to create and improve customer journeys.
• Structure content to meet WCAG accessibility guidelines, including appropriate headings, alt text, link text, and readable formatting.
• Apply plain-language and health-literacy best practices.
• Improve site navigation and information architecture from a content perspective.
• Partner with UX/design on how content is organized, labeled, and displayed.
• Make simple copy updates within the CMS.
• Conduct regular content audits to identify outdated, inaccurate, or underperforming pages, following the content governance calendar.
• Monitor search, engagement, and feedback performance and revise content accordingly.
• Consolidate and optimize content as part of governance and optimization work.
• Contribute to designing and documenting a scalable content creation workflow.
• Help create style guides, templates, and content standards.
• Collaborate with the AI Visibility & SEO Manager to incorporate copy and structure that support search.
• Partner with the Analytics team to optimize content performance.
• Train marketing, clinical staff, and other contributors on content standards and processes.

Benefits

• Medical, dental, and vision coverage.
• 401(k) match.
• Paid time off and PTO cash out.
• Family resources and EAP counseling sessions.
• Access to Headspace®.
• Backup child and elder care.
• Maternity and paternity leave.
• Professional development programs and on-demand virtual leadership and development courses through StarLearning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed