Content Specialist- Copywriter

Vibe Credit Union • Novi, MI

3d

About The Position

Vibe Credit Union is seeking an associate-level Content Specialist (Copywriter) to turn ideas and information into clear, engaging content that helps members understand products and services and take the next step. The role owns writing assignments from brief through final copy, bringing thoughtful ideas, editorial judgment, and a consistent voice to the organization’s website, email, blog, and social content. The specialist will also develop website publishing skills and take on broader content responsibilities as experience grows.

The position works with marketing colleagues, agency partners, subject-matter experts, Vibe’s public relations partner, and the Risk team. It includes researching and verifying information, managing reviews and revisions, proofreading, and using performance information to improve content. After training in Vibe’s content management system, the specialist will publish approved updates and help keep website content current, accurate, and accessible.

Requirements

• 1–3 years of professional experience in digital content, copywriting, or a related field.
• Demonstrated copywriting ability, supported by a portfolio or writing samples.
• Strong writing and editing skills, including clear structure, persuasive messaging, sound grammar, and the ability to make complex information understandable.
• Ability to manage writing assignments, organize source materials and revisions, and deliver accurate work on deadline.
• Curiosity, initiative, and the ability to collaborate, ask questions, learn unfamiliar topics, and incorporate feedback.

Nice To Haves

• Familiarity with search engine optimization (SEO).
• Interest in learning answer engine optimization (AEO) and generative engine optimization (GEO).
• Interest in developing website publishing and content performance skills.

Responsibilities

• Write and edit website copy, emails, blog articles, social copy, and social-video scripts, adapting messages to their audiences and purposes.
• Develop ideas, headlines, stories, and calls to action that are useful and engaging and reflect Vibe’s voice.
• Research topics, work with subject-matter experts, and verify product information and claims against approved sources.
• Ask questions and resolve missing details before completing copy.
• Work with marketing colleagues and agency partners to turn campaign briefs, audience insights, and search recommendations into effective content.
• Apply SEO and AI-search content guidance to make written content clear, useful, and easy to find.
• Collaborate with Vibe’s public relations partner to draft and edit press releases, media announcements, talking points, and other external communications.
• Draft and update marketing disclosures, promotional terms, and supporting copy in collaboration with Vibe’s Risk team.
• Manage assignments through drafting, review, and revisions; coordinate feedback, organize files, and communicate progress and deadlines.
• Proofread for accuracy, grammar, clarity, and consistency.
• Incorporate feedback and use available performance information to improve content.
• Develop proficiency in Vibe’s content management system through training, then publish approved updates and help keep website content current, accurate, and accessible.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed