Copywriter Specialist
About The Position
As Senior Manager — Copy, you are the strategic owner of Bluemercury’s brand voice and narrative architecture. This role combines strategic leadership with hands-on writing and editing to lead omni-channel storytelling that drives revenue, deepens brand equity, and elevates the client experience. You set copy strategy for integrated campaigns, two proprietary brands, and vendor partners while building a high-performing team and scalable processes. You own and evolve Bluemercury’s copy style guide and oversee content across email, site and product detail pages, SEO, social, paid media, video, in-store, print, PR, and packaging. You lead copy for proprietary-brand launches and high-stakes vendor activations, balancing storytelling with performance goals and refining messaging using channel-owner information, SEO data, analytics, consumer insights, and performance data. The role manages and develops a Junior Copywriter, builds a freelance bench, forecasts staffing needs, scopes and assigns projects, estimates copy hours, and maintains quality in an agile, fast-paced calendar. It establishes workflows, service-level agreements, and review checkpoints; collaborates with internal teams and external vendors; represents copy in go-to-market, product development, and innovation meetings; trains teams on copy best practices; and advances efficient processes and digital tools for copy development, review, and localization.
Responsibilities
- Own and evolve Bluemercury’s copy style guide, ensuring touchpoints reflect the brand’s luxury-yet-approachable tone and business objectives.
- Partner with Creative, Marketing, Merchandising, and Executive teams to develop 360-degree campaigns, from big-idea platforms through tactical rollouts, and present work with the ECD to senior leadership for alignment and approval.
- Translate consumer insights and performance data into storytelling angles that support conversion and loyalty.
- Oversee ideation, writing, and editing for email, site and product detail pages, SEO, social, paid media, video, in-store, print, PR, and packaging.
- Lead copy in partnership with proprietary marketing for proprietary-brand launches, including claims, naming, and education, and for high-stakes vendor activations.
- Balance storytelling with performance goals and use cross-functional channel-owner information, SEO data, and analytics to refine messaging.
- Manage, coach, and develop the Junior Copywriter.
- Build a freelance bench and forecast headcount needs as the business scales.
- Scope and assign projects, estimate copy hours, and maintain quality control within an agile, fast-paced calendar.
- Foster a collaborative culture that encourages creativity, accountability, and continuous learning.
- Create workflows, service-level agreements, and review checkpoints to improve speed-to-market without sacrificing craft.
- Champion an inclusive, feedback-rich culture that attracts and retains creative talent.
- Serve as the senior copy voice in go-to-market, product development, and innovation meetings, embedding storytelling from concept through launch.
- Collaborate with Design, Merchandising, Email, Website, Social, Legal/Regulatory, Marketing, Stores/Eventing, and external vendor partners to align messaging with strategic objectives and compliance standards.
- Lead copy best-practice training for merchandising, store operations, and customer service.
- Champion efficient processes and digital tools that streamline copy development, review, and localization.
- Monitor beauty, fashion, and content trends and share best practices with the wider Creative team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
