Freelance Mid-Level Copywriters (Social Media)

Praytell

20h

About The Position

We’re looking for freelance mid-level Copywriters with 4-5 years of experience creating bold, social-first content and culturally relevant concepts. The ideal candidate is deeply tapped into internet culture, social trends, and platform behaviors, instinctively knowing what grabs attention, sparks engagement, and earns a spot in the group chat. Experience working within a creative, earned, or social agency environment is preferred, with confidence in developing content for consumer and tech brands. This role requires a blend of strong writing, creative thinking, and cultural online awareness, enabling seamless transitions between trend-driven reactive content and larger campaign ideas.

Requirements

• 4-5 years of copywriting experience within an agency, creative studio, social team, or brand environment.
• Experience working on consumer brands across food/bev, lifestyle, sports, tech, and/or beauty.
• Agency background within a creative, earned, or social-first environment strongly preferred.
• Strong portfolio showcasing social-first copywriting and concepting work.
• Deep understanding of internet culture, trends, memes, and platform best practices.
• Ability to write in different brand voices and tones.
• Experience concepting short-form video and creator/influencer-led content.
• Collaborative mindset with the ability to work across disciplines.
• Comfortable working in a fast-paced, highly collaborative environment.

Responsibilities

• Concept and write social-first creative ideas across TikTok, Instagram, X, Threads, and emerging platforms.
• Develop monthly content calendars and other social-first deliverables across multiple social and creative clients.
• Write social captions, scripts, hooks, asset copy, and campaign concepts.
• Contribute to reactive and trendjacking content opportunities in real time.
• Collaborate closely with strategists, designers, editors, and creative leads to bring ideas to life.
• Participate in brainstorms and contribute culturally relevant, platform-native thinking.
• Help shape brand voices that feel distinct, modern, and social-native.
• Balance quick-turn reactive content with larger campaign and content calendar thinking.
• Present ideas clearly and confidently internally while incorporating feedback from both internal teams and clients.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed