Copywriter, Performance Creative
About The Position
We are searching for a Copywriter to join our Performance Creative team, working on one of our insurance clients. Reporting to the Creative Director, Performance Creative, you will write performance-driven work that supports digital and social direct response channels while satisfying the branding requirements of our clients. You will create conceptual yet performance-driven work, such as paid social, display, email campaigns, OLV, and landing pages while satisfying the branding requirements of our clients. You will develop on-brand creative concepts and copy rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels. You will partner with our teams to create concepts that enhance response strategies and achieve client goals. You will apply audience insights, strategic frameworks, and direct response best practices to your work. You understand unique audiences and create content that is relevant to each. You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems). You will present work both internally and to our clients while building client relationships.
Requirements
- 1-2 years of professional copywriting experience in-house or at an agency in creative advertising and performance creative
- Bachelor’s degree in advertising, marketing, or related field, required; in lieu of degree, equivalent experience in a relevant field required
- Experience working with the nuances and requirements of writing for Online Display, Email, Social and Digital Experiences including video scripts.
- Working knowledge of web usability/accessibility, advertising technologies, and development methods
- Must be skilled in Microsoft Word and Google Docs and have a basic understanding of Adobe Creative Suite, Figma, Google Slides and PowerPoint
- Ability to understand an assignment from a Creative Brief and turn thoughtful copy into experiences that fulfil the client's goals.
- Brand development experience
Responsibilities
- Write performance-driven work that supports digital and social direct response channels while satisfying the branding requirements of our clients.
- Create conceptual yet performance-driven work, such as paid social, display, email campaigns, OLV, and landing pages while satisfying the branding requirements of our clients.
- Develop on-brand creative concepts and copy rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
- Partner with our teams to create concepts that enhance response strategies and achieve client goals.
- Apply audience insights, strategic frameworks, and direct response best practices to your work.
- Understand unique audiences and create content that is relevant to each.
- Stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
- Present work both internally and to our clients while building client relationships.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
