Copywriter & Creative Strategist

Super Speciosa•Fort Lauderdale, FL

12h•Onsite

About The Position

Super Organics is seeking a Copywriter & Creative Strategist to serve as the in-house creative voice for their brands Fully and Sun Nutra, with support for Super Speciosa. This role is ideal for someone 2-3 years into their career looking for rapid growth and significant ownership. The position involves writing various forms of copy, including emails, ads, product pages, and packaging, while also contributing to the strategic and visual aspects of creative campaigns. The company utilizes AI as a productivity tool and expects the candidate to do the same, ensuring their own voice, taste, and judgment make the work feel human.

Requirements

2-3+ years of copywriting experience (in-house brand, DTC, or agency).
A portfolio or writing samples (required).
Experience concepting campaigns and writing creative briefs.
Comfort across multiple channels: email, paid social, organic social, web, and packaging.
Familiarity with the DTC/ecommerce ecosystem (Shopify, Klaviyo, Meta, ideally Amazon).
Able to work in-office in Fort Lauderdale, FL, Monday–Friday, 9–5.
Legally authorized to work in the U.S.

Nice To Haves

Background in supplements, wellness, beauty, or CPG.
Short-form video instincts (TikTok, Reels) including hooks, scripting, and trend literacy.
Working knowledge of Figma or Canva.
Experience launching a brand or product from zero.

Responsibilities

Write email and SMS copy for Fully, Sun Nutra, and Super Speciosa, including promotional sends, lifecycle flows, product launches, and retention campaigns.
Develop paid social and search ad copy across Meta, Google, and emerging channels.
Create copy for product detail pages, landing pages, and general web content.
Write packaging and on-product copy, such as hang tags, inserts, and back-of-pack text.
Produce Amazon A+ content and PDP copy for Sun Nutra and other Amazon-present brands.
Write organic social copy, including short-form video scripts and hooks.
Concept campaigns from scratch, defining the idea, hook, and through-line.
Write clear and inspired creative briefs for designers, video editors, and agency partners.
Translate product, positioning, and audience insights into creative direction that drives conversions.
Partner with leadership on seasonal planning, brand activations, and new product launches.
Concept visuals, including mood boards, reference decks, rough layouts, and shot lists.
Art-direct designers and video editors (internal and external) to achieve a clear creative vision.
Review visual creative for on-brand execution and provide specific feedback.
Ensure campaign elements (PDP imagery, email, ads) are cohesive.
Maintain and evolve voice guidelines across Fully, Sun Nutra, and Super Speciosa, adapting to each brand's distinct personality.
Review outbound creative against brand standards and identify off-brand work.
Assist in onboarding freelancers and agency partners to brand voices.