Copywriter, Creative Studio

OpenAI•San Francisco, CA

23h•Onsite

About The Position

We’re looking for an experienced Copywriter to join our growing in-house creative team. In this role, you’ll help define the voice of OpenAI at a moment when the story is still being written. You’ll concept and write across campaigns, product launches, and cultural moments, working closely with design, product, and comms from the start. This role blends systems thinking with world-class craft. You’ll create clear, emotionally resonant copy that helps people understand complex technology and experience it in ways that feel intuitive, useful, and human. You understand how a few words can define an experience, clarify complexity, and make technology feel accessible. To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance craft with decisiveness. This role is based in our San Francisco office.

Requirements

7+ years of experience in copywriting at top-tier in-house brands, creative agencies, or design-led companies
Are a senior creative storyteller with experience leading narrative strategy for campaigns, launches, and brand initiatives
Have proven experience writing for product experiences, digital surfaces, lifecycle moments, and major launches
Exceptional taste and a portfolio demonstrating clarity, restraint, emotional intelligence, and world-class craft
Strong strategic instincts paired with meticulous execution
Deep fluency in product storytelling and the ability to simplify complex technology into compelling human benefits
A strong conceptual thinker with exceptional writing craft
Experience partnering cross-functionally with creative, product, strategic, and technical teams
Can operate autonomously, drive clarity in ambiguity, and move work forward in fast-paced environments
Can balance creative ambition with clarity, precision, accessibility, and decisiveness
Strong project ownership and organizational skills
An excellent sense of voice, tone, rhythm, and structure

Responsibilities

Lead and shape storytelling across brand campaigns, product launches, product experiences, and integrated creative work
Own narrative direction for key initiatives and creative workstreams
Translate OpenAI’s products, features, and use cases into emotionally resonant, human-centered narratives
Develop campaign concepts, launch narratives, messaging frameworks, and story arcs that align with brand strategy
Write across launch moments, product pages, social, CRM, web, onboarding, lifecycle, and other touch points
Build scalable voice systems that create consistency across channels while preserving craft
Partner deeply with design, motion, production, product, marketing, comms, engineering, and agency teams to bring ideas to life
Collaborate cross-functionally to ensure narrative consistency, clarity, and impact
Manage multiple complex projects simultaneously with clarity and confidence
Evolve and steward OpenAI’s voice and tone across channels and experiences
Present work confidently to senior leadership and provide strategic narrative input into campaign planning and creative development
Raise the standard of writing craft across the organization, championing simplicity, precision, and obsessive attention to detail