Creative Copywriter

Stream Companies•West Chester, PA

16h

About The Position

A Creative Copywriter will support Senior Copywriters, ACD, and CD in developing multi-channel creative & copy that aligns with our clients’ overall brand strategies. This individual enjoys flexing their creativity and consistently levels-up the content and storytelling for a roster of primarily automotive clients A Copywriter thrives in an agile environment, has a passion for creating their best work, possesses a can-do attitude, and is a driven self-starter.

Requirements

Bachelor’s Degree in Marketing, Media, Journalism, Newspaper, or related field
2+ years of experience in copywriting at an advertising agency, media company or high-profile brand
Up to date on the latest marketing trends
Professional, dependable, strong work ethic, detail-oriented, self-motivated
A visual thinker – envision copy on the page or screen, understand scanability and information hierarchy
Stay informed of current client & manufacturer campaigns and assist in the coordination of necessary content across multiple pieces
An eye for detail and a dedication to quality
Approaches problem solving proactively and in a professional manner
Work well under deadlines & perform multiple tasks simultaneously
Self-motivated with a high level of initiative and follow-through
Experience taking ideas and solutions from concept to implementation in a way that motivates consumers to fall in love with a brand, product, or idea
Conceptual mind able to collaborate with marketing teams, creative teams, and clients
Proven strength contributing to the creative process and providing strategic solutions
Finds a way continue to be creative & innovative in our regulated industry – strive for atypical automotive advertising concepts

Nice To Haves

Experience in automotive a plus

Responsibilities

Write compelling, error-free content that aligns with client expectations and strategies
Develop engaging, on-brand copy across a broad range of mediums, including but not limited to:
Direct Mail
Shoot-Based Scripts (From Scratch & Repurposed)
Radio Scripts
Email
Live Reads
USP/Taglines
Landing Page Copy
Branded Marketing Copy
Creative Brainstorming
Email Copy
Social Media Copy
Choose/Create Quarterly Concepts for Clients
Research industry trends, terminology, and competitive landscape to demonstrate subject-matter expertise in your writing
Ensure projects are delivered on time and in line with the clients’ brands & expectations
Responsible for coordinating props with production team
Strong communication with team, account managers, editors, and client services to ensure we hit our flight dates
Make sure all scripts are submitted to pre-production on time, if applicable
Utilize Workfront proficiently and keep all project statuses up-to-date
Help perform the Senior Copywriter role in their absence (proof, manage out of office list)
Adhere to processes and procedures set forth by the Creative Leadership Team
Understand & utilize Workfront to document all work and proofs
Communicate clearly and adhere to Stream’s 1-hour response policy
Take direction and feedback from management
Understand automotive compliance guidelines and regulations on creative execution
Attend monthly creative department meeting & weekly town hall