Creative Strategist

Brightspeed•Charlotte, NC

3h•Hybrid

About The Position

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience. Be a part of the team that will make this vision a reality, designing and building a world class fiber network and creating a customer experience second to none. As Creative Strategist, you will be responsible for leading the development, messaging strategy, and execution of high-performing creative across paid media and direct response channels.

Requirements

5–8 years of experience in marketing, creative campaign development, or performance marketing, preferably in acquisition-focused environments.
Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail.
Experience collaborating with creative teams, designers, copywriters, and/or external agencies to develop high-quality campaign assets.
Proven ability to manage the end-to-end production of marketing assets, including timelines, feedback cycles, and approvals.
Experience using campaign performance insights to refine creative and improve marketing outcomes.
Strong project management and organizational skills with the ability to manage multiple campaigns and production workflows simultaneously.
Excellent communication and collaboration skills with the ability to work effectively across strategy, media, analytics, product marketing, and creative teams.

Nice To Haves

Experience with creative briefing, asset management systems, and marketing workflows preferred.
Bachelor’s degree in marketing, communications, advertising, or related field preferred.

Responsibilities

Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency.
Execute the creative messaging strategy for campaigns, translating marketing objectives and audience insights into clear compelling and differentiated creative campaigns.
Develop and author full funnel strategic creative briefs that define campaign objectives, audience targets, messaging frameworks, and channel-specific requirements to guide internal teams and external agency partners.
Partner closely with marketing strategy, media and CRM teams to align creative concepts with channel strategy, ensuring creative formats, messaging, and calls-to-action are optimized for each paid channel.
Guide the development of creative concepts and executions, providing direction and feedback that improves clarity, impact, and conversion performance across campaign assets.
Manage the production and execution of campaign assets across channels including digital display, paid social, search support assets, direct mail, email, and other acquisition-focused placements.
Ensure creative quality, accuracy, and brand alignment, maintaining high standards while delivering campaigns on time and within budget.
Leverage performance data and customer insights to continuously refine creative, identifying opportunities to improve messaging, offers, formats, and design to increase campaign effectiveness.
Lead creative development for testing and optimization initiatives, partnering with marketing strategy, media and CRM teams to understand objectives, execute A/B tests, and apply learnings to future campaigns.
Coordinate with internal stakeholders and external agencies to manage timelines, production workflows, and approvals, ensuring seamless delivery of creative assets.
Establish and maintain creative execution best practices and processes, including asset management, creative review frameworks, campaign documentation, and test-and-learn methodologies.