Senior Copywriter, Performance Creative

dentsu•Boise, ID

1d•Remote

About The Position

We are seeking a highly versatile Senior Copywriter, Performance Creative to support two distinct, high-profile clients: a global financial services client (B2B) and a popular quick serve restaurant (B2C). This role requires a seasoned writer who can seamlessly shift between long-form, strategic content and short-form, performance-driven copy for social channels. You will be responsible for delivering a broad range of creative assets—from thought leadership and eBooks to email campaigns and social content—while adapting tone, voice, and messaging across very different audiences and industries. A diverse portfolio of samples showcasing writing versatility for a wide variety of brands across B2B and B2C audiences is required.

Requirements

Expertise in performance creative copywriting
Ability to produce both long-form and short-form content
Versatility in tone, voice, and style
Experience with content writing and advertising copywriting
Scriptwriting experience
Strong storytelling and messaging skills
5–10+ years of copywriting experience in an agency environment
Experience across both B2B and B2C marketing
Proven success working across multiple industries or brands
Experience delivering a wide range of content types
Ability to work independently on complex accounts

Nice To Haves

Experience in financial services or finance-related writing
Experience with regulated industries or compliance constraints
Background in performance or conversion-focused marketing

Responsibilities

Develop high-quality, performance-driven copy across digital channels
Translate complex concepts into clear, engaging, and persuasive messaging
Collaborate with cross-functional teams including writers, designers, and account leadership
Manage multiple projects across different brands and deliverable types
Adapt voice, tone, and messaging to meet distinct client needs
Write long-form thought leadership content targeting business audiences
Develop eBooks, whitepapers, and long-form assets
Create website copy and display advertising
Produce brochures and marketing collateral
Write video scripts and support infographics
Work across integrated campaigns with mixed deliverables
Develop concepts for performance creative marketing campaigns
Develop email marketing campaigns (primary focus)
Create social media content
Write short-form promotional copy