Creative Copywriter Manager

Sunwing Vacations Group•Toronto, ON

2d•Hybrid

About The Position

Under Sunwing Vacations, we are looking for a Manager, Creative Copywriting to join us in making vacation dreams come true. As the Manager, Creative Copywriting, you will partner with creative, brand, marketing, social, digital, product, and business teams to create work that is strategically sound, creatively strong, and impossible to ignore. From major campaigns to everyday touchpoints, you will help define how the brand shows up in the world — with clarity, consistency, personality, and intent. The position reports to the Director, Creative and will be located in Toronto, Ontario.

Requirements

Degree or diploma in Advertising, Communications, Journalism, English, Marketing, or a related discipline is an asset; equivalent experience will also be considered
Minimum 5–7 years of experience in copywriting, content, or creative roles, with demonstrated experience leading people and creative output
Experience working in an agency, creative team, or marketing environment where ideas, craft, and collaboration matter
Strong portfolio demonstrating writing craft across channels, audiences, and formats
Proven ability to lead writers, shape creative work, and develop talent
Excellent writing, editing, and communication skills, with strong creative judgment and a sharp eye for tone and detail
Strong understanding of brand voice, campaign development, content strategy, and channel best practices
Ability to think strategically, work collaboratively, and move fluidly between big-picture direction and hands-on execution
Experience influencing stakeholders and explaining creative decisions with clarity and confidence
Strong organizational skills and the ability to manage multiple priorities in a fast-moving environment
Curiosity, taste, and a genuine passion for making the work — and the team — better
High personal and professional integrity, with a commitment to quality, collaboration, and continuous improvement

Responsibilities

Lead, coach, and develop a team of copywriters, creating a culture that is ambitious, collaborative, supportive, and creatively brave
Create the conditions for strong creative performance by challenging the team, clearing roadblocks, and knowing when to guide, push, or jump in
Lead the writing discipline within The Studio, setting the standard for clarity, craft, tone, and originality
Provide strong creative direction and editing across projects, helping turn good thinking into better writing and better writing into stronger ideas
Champion a distinctive and consistent brand voice while understanding how it flexes across brands, audiences, channels, and moments
Work closely with designers and creative partners to develop ideas where words and visuals strengthen each other from the start
Stay close to the work as a player-coach, stepping into concepting, writing, and key projects when needed
Oversee writing across campaigns, digital, social, email, web, CRM, advertising, internal communications, and other customer and brand touchpoints
Balance brand storytelling with performance-minded writing that is clear, effective, and grounded in audience needs
Act as the senior creative writing lead for the business, building strong relationships and trust across teams
Present ideas, rationale, and recommendations clearly and confidently to stakeholders and leadership
Establish and maintain tone-of-voice principles, writing standards, and best practices that strengthen the brand and the work
Contribute to the continued evolution of The Studio as a creative team producing work that can stand confidently alongside the best in the industry