Coordonnateur(rice) marketing numérique

Le Groupe Maurice • Montreal, QC

2d

About The Position

Le Groupe Maurice is seeking a Digital Marketing Coordinator to join their team. This role offers varied responsibilities, opportunities for growth, and a stimulating work environment. The Digital Marketing Coordinator is responsible for managing social media content, community engagement, and updating content on various digital platforms.

Requirements

• Bachelor's degree in marketing, communication, digital media, or a relevant field.
• Minimum of two (2) years of experience in a role related to digital marketing, social media, or digital platform management.
• Significant experience in community management and social media engagement.
• Experience in email marketing and with platforms for sending newsletters and promotional campaigns.
• Bilingualism in French/English (spoken and written).
• Good knowledge of WordPress and a strong interest in continuous web experience optimization.
• Good understanding of digital performance indicators and the ability to translate data into concrete recommendations.
• Excellent organizational skills and ability to manage multiple files simultaneously.
• Initiative, autonomy, and a constant focus on continuous improvement.
• Excellent collaboration and interpersonal skills.
• Excellent written and verbal communication skills in French.

Nice To Haves

• Knowledge of Google Analytics, social media management tools, and digital content management platforms.

Responsibilities

• Participate in the planning, writing, scheduling, and distribution of digital content on Groupe Maurice's platforms, including Facebook, LinkedIn, YouTube, and TikTok.
• Manage and engage social media communities, fostering authentic and engaging interactions with followers. Monitor, moderate, and track conversations, identifying opportunities for engagement and visibility with relevant partners, organizations, and brands.
• Contribute to the deployment of digital marketing and communication campaigns, ensuring their reach across various digital platforms and supporting initiatives for promotion, brand awareness, and engagement.
• Manage the daily operations of corporate websites using WordPress and contribute to their continuous improvement to enhance relevance, user experience, performance, and natural referencing. Update content, coordinate the integration of new pages, and recommend improvements based on best digital practices and performance data.
• Participate in the implementation of email marketing initiatives, including the creation, integration, sending, and optimization of newsletters, promotions, and targeted communications using the organization's platforms.
• Collect and prepare performance results for social media, website, and email campaigns.
• Collaborate closely with marketing and communications teams, as well as external partners, to ensure the consistency, quality, and effectiveness of digital initiatives.
• Participate in the evolution of the team's digital strategies, processes, and tools with a continuous improvement approach.
• Support the initiatives of the Fondation Luc Maurice by participating in the creation, distribution, and promotion of its communications and campaigns on digital platforms.
• Provide administrative support and track billing for digital tools.
• Provide support to the Marketing team as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level