Digital Marketing Specialist / Spécialiste du marketing numérique

FlightHub • Montreal, QC

2d • Onsite

About The Position

We are FlightHub Group, an ambitious team of people that created FlightHub and Justfly. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, generating more than 3 billion dollars in sales, and we continue to grow stronger year over year. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world.
We're looking for a Digital Marketing Specialist who thrives on data, optimization, and customer acquisition. In this role, you'll help drive the growth of FlightHub's hotel, and vacation package business by executing and optimizing digital marketing initiatives across multiple channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, and Affiliate Marketing.
You will work closely with the product team to improve customer acquisition, engagement, conversion, and retention while making data-driven decisions that directly impact revenue.

Requirements

• 2–5 years of experience in digital or performance marketing.
• Hands-on experience with Google Ads and performance campaign optimization.
• Working knowledge of SEO, email marketing, and affiliate marketing.
• Strong analytical skills with experience using GA4, Looker Studio, Excel, or similar reporting tools.
• Experience leveraging AI-powered marketing tools (e.g., Claude, ChatGPT) to improve campaign creation, optimization, content development, and operational efficiency.
• Highly organized, detail-oriented, and comfortable managing multiple priorities.
• Curious, proactive, and passionate about continuous learning and optimization.

Nice To Haves

• Experience in travel or e-commerce.
• Knowledge of Google Hotel Ads, Performance Max, or metasearch platforms.
• Experience with SQL, marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo), or A/B testing tools.
• Familiarity with affiliate platforms such as Impact, CJ, Rakuten, Awin, or Partnerize.
• Understanding of attribution models and customer acquisition strategies.

Responsibilities

• Manage and optimize SEM campaigns across Google Ads to drive qualified traffic and maximize ROAS.
• Support SEO initiatives through keyword research, content optimization, and technical SEO improvements.
• Create, execute, and optimize email marketing campaigns to improve customer engagement, conversions, and retention.
• Grow and manage affiliate partnerships, monitoring performance and identifying new opportunities with key affiliates and content creators.
• Analyze campaign performance using Google Analytics, Looker Studio, and other analytics tools to identify optimization opportunities.
• Monitor marketing KPIs, support A/B testing, and ensure accurate campaign tracking.
• Collaborate with Product and Commercial to drive continuous marketing improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed