Stratège en marketing numérique

Tink Profitabilité Numérique•Montreal, QC

2d•Hybrid

About The Position

We are currently seeking a Digital Marketing Strategist to round out our team and meet growing demand. We offer services in digital strategy; online customer acquisition, conversion, and retention; as well as data visualization. Reporting to the Head of the Digital Marketing department, you will play a key role in supervising the team as they deliver on their mandates and deliverables. You will be the voice of expertise on client engagements. If digital advertising is your passion, we definitely have a place for you on our team!

Requirements

5 to 10 years in digital campaign creation and management (online advertising and SEO)
Strong expertise with Facebook, LinkedIn, and Google ad platforms
Strong expertise with Google Analytics
Bachelor’s degree in Marketing or equivalent
Excellent French written and spoken communication
Good English written and spoken communication (Ontario clients)

Nice To Haves

Experience with Google Data Studio or Google Tag Manager is an asset
Experience with WordPress and WooCommerce is an asset
HTML knowledge is an asset
Familiarity with SEMrush, Ahrefs, Moz is an asset
CRM knowledge (Zoho, HubSpot, Salesforce) is an asset
Certifications (AdWords, Google Analytics, Facebook Blueprint) are an asset
Communication and collaboration: strong interpersonal skills, team player, positive attitude, receptive to feedback
Organization and execution: autonomy, time and priority management, ability to run multiple projects
Creative and strategic vision: dynamic, creative, innovative, analytical, and synthetic thinking

Responsibilities

Plan and lead digital initiatives from the initial pitch through to delivery.
Support and supervise analysts and specialists throughout project delivery, from strategy through maintenance and account optimization.
Communicate and collaborate with team leads and the sales team; stay informed on current and upcoming projects to plan internal resource management.
Ensure the performance and health of client accounts across SEO/SEA/SMM, Programmatic, etc.
Perform quality assurance across Google Ads, Google Display, Meta Ads, tracking, dashboarding, and more.
Plan and identify new marketing opportunities within client mandates.
Optimize internal SEO/SEA/SMM, CRO, and Programmatic solutions.
Craft the narrative and present monthly status updates on performance across platforms and campaigns (KPIs, Programmatic, SEA, SMM, etc.).
Advise clients and execute marketing tactics.
Stay on top of the latest trends in digital marketing.

Benefits

37.5-hour work week with a flexible schedule.
Hybrid work model (2 days per week in person at our office).
Summer schedule.
Paid vacation.
5 paid flexible days off.
Group insurance: medical, dental, short- and long-term disability, as well as travel insurance.
Supplemental health spending account.
Employer contribution to a group RRSP.
Telemedicine service.
Employee Assistance Program (EAP).
A well-established client base and large-scale projects using a variety of modern technologies.
Access to the Elan program.
Career growth opportunities.
Reimbursement for training and professional development activities.
Social events and activities.