Coordinator - Sportsbook CRM

Hard Rock Digital•Hollywood, FL

2d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social casino company in the world. They are creating a team that is passionate about learning, operating, and building new products and technologies for millions of consumers. The company values each customer's interaction, experience, behavior, and insight, striving to act authentically. Hard Rock Digital leverages the brand recognition of Hard Rock and the Seminole Tribe of Florida to enter the digital space. As a vital member of the Sportsbook CRM team, you will help expand Hard Rock Digital's business across multiple jurisdictions. You will work closely with product, marketing, commercial, operations, data, and regulatory teams. This role requires a strong understanding of the online gaming customer and experience to play a leading role in driving the future growth and direction of the business.

Requirements

2+ years of experience in CRM in the online gaming or sportsbook industry.
Proficiency in CRM software (e.g. Braze, Optimove), email marketing platforms, and data analysis tools.
Strong ability to analyze data, generate insights, and make data-driven decisions.
Excellent written and verbal communication skills to interact with customers and internal teams.
Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
Understanding of customer needs and behaviors to create personalized and impactful CRM strategies.
Ability to identify issues and implement effective solutions quickly.
Team Player: Ability to work collaboratively with cross-functional teams to achieve common goals.

Nice To Haves

Deep understanding of real money online gaming customers, the games, promotions and product features that produce ongoing world-class customer experiences, what the key competitors are up to and the wider market trends.

Responsibilities

Execute customer conversion, retention and reactivation messaging and engagement strategies
Coordinate both pre-planned and real-time messaging to align with customer needs and business objectives
Handle the day-to-day execution of messaging content to ensure quality and consistency
Review and validate all copy and graphic materials for accuracy and quality upon receipt
Ensure all marketing and promotional materials are accurately and timely deployed to meet established deadlines