Coordinator, Demand Generation

Compass•Boston, MA

4d•Onsite

About The Position

At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients. The Demand Gen Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role is 100% onsite based out of Boston (Newbury St.)

Requirements

2 - 4 years of experience in demand generation, marketing operations, or B2B sales support
Hands-on experience running Meta (Facebook/Instagram) ad campaigns - campaign creation, audience building, bid strategy, creative testing
Excellent communication, organizational, and project management skills
Highly responsive and comfortable in a fast-paced, cross-functional environment
Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
Strong analytical instincts; able to monitor patterns in lead flow and performance

Responsibilities

Build, QA, and launch campaigns end-to-end across multiple markets and brands
Turn core assets (eGuides, webinars, insights) into ads, emails, and landing pages
Support paid media execution and creative testing (copy, formats, audiences)
Build and optimize landing pages to improve conversion rates
Manage webinar setup, logistics, and follow-up communications
Track campaign performance (cost per lead, conversion rates, engagement) and recommend improvements
Research and test new acquisition channels
Use AI tools to accelerate content creation, campaign builds, and testing
Own campaign project management - timelines, deliverables, and cross-team coordination from brief to launch
Manage content and asset production - ensuring ads, emails, landing pages, and creative are developed, QA’d, and delivered on time

Benefits

Participation in our incentive programs (which may include eligible cash, equity, or commissions)
Paid vacation, holidays, sick time, parental leave, and recharge leave
Medical, tele-health, dental and vision benefits
401(k) plan
Flexible spending accounts (FSAs)
Commuter program
Life and disability insurance
Maven (a support system for new parents)
Carrot (fertility benefits)
UrbanSitter (caregiver referral network)
Employee Assistance Program
Pet insurance