Coordinator, Demand Generation
Compass•New York City, NY
•Onsite
About The Position
The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind. Please note: this role is 100% in-office based out of Union Square HQ.
Requirements
- 2-3 years of professional experience post-graduation in demand generation, marketing operations, or B2B sales support
- Salesforce, HubSpot, or Groove experience strongly preferred
- Excellent communication, organizational, and project management skills
- Highly responsive and comfortable in a fast-paced, cross-functional environment
- Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
- Strong analytical instincts; able to monitor patterns in lead flow and performance
Responsibilities
- Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
- Manually verify agent GCI and market eligibility using Power BI (AIC)
- Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
- Build, QA, and deploy Groove sequences for post-campaign outreach
- Coordinate with Sales team to ensure timely handoff of hot leads
- Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
- Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
- Identify gaps in handoff or CRM management and recommend improvements
Benefits
- Participation in our incentive programs (which may include eligible cash, equity, or commissions)
- Paid vacation, holidays, sick time, parental leave, and recharge leave
- Medical, tele-health, dental and vision benefits
- 401(k) plan
- Flexible spending accounts (FSAs)
- Commuter program
- Life and disability insurance
- Maven (a support system for new parents)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
