Coordinator, Brand Management - Trade

Pandora•New York, NY

8h•Hybrid

About The Position

The Brand Management team at Pandora North America drives the execution of brand strategy across campaigns, product launches, retail activations, and channel‑specific initiatives. Working cross‑functionally with Brand Management partner, Strategy & Business Development, Marketing, Sales, Retail Operations, and Creative teams, the team ensures that global direction is translated into cohesive, commercially effective execution across all consumer touchpoints. Within this team, the Coordinator, Brand Management – Trade plays a critical role as the analytical engine behind trade marketing and field execution. This role is responsible for partnering with consumer insights to analyse traffic, performance, and market signals to inform where and how Pandora activates across North America. The Coordinator will build data‑driven plans for out‑of‑home (OOH), direct mail, mall activations, store events, and in‑market support—ensuring that every activation is targeted, timed, and resourced to drive maximum commercial impact. This role partners closely with Strategy & Business Development to turn insights into activation plans and collaborates with Divisional Sales Directors (DSDs) and Divisional Sales Managers (DSMs) to support field needs and address in‑market challenges. The ideal candidate combines strong analytical skills with operational precision and a desire to bring consumer‑facing activations to life in a high‑growth retail environment.

Requirements

1-3 years of experience in Marketing or related field
Highly organized with strong task prioritization
Maintains detailed trackers, calendars, and workbacks
Consistently drives projects to completion
Strong follow‑through and accountability
Works seamlessly across Sales, Merch, E‑commerce, Creative, Media, Trade, and Global
Facilitates alignment and keeps partners informed
Brings people together to remove blockers
Direct, clear communicator
Skilled at aligning teams around deliverables, ownership, and timelines
Knows how to push back professionally when needed
Catches errors before they escalate
Ensures accuracy in assets, messaging, specs, and file management
Tracks versions and approvals meticulously
Anticipates risks early
Escalates the right issues to the right partners
Finds solutions quickly and calmly
Comfortable working within systems, processes, and SOPs
Helps uphold process standards across teams
Improves workflows where needed (templates, trackers, tools)
Takes responsibility for their work and deadlines
Proactively identifies gaps, needs, and dependencies
Doesn’t wait to be told what needs doing

Responsibilities

Analyze traffic patterns, consumer behavior, and sales data to identify regional opportunities, gaps, and trends that inform trade marketing priorities.
Build data-driven activation maps to determine where to deploy OOH, mall media, pop‑ups, and trade-led events to drive the highest possible impact.
Support forecasting & planning by mapping campaign windows, activation depth, and bandwidth requirements to ensure initiatives are strategically sequenced.
Translate insights into action by recommending regions, stores, and timing for activations based on predictive modeling, historical performance, and market conditions.
Own the strategic distribution of Pandora’s OOH program using traffic, demographic, and media consumption data to recommend placements across North America.
Coordinate timelines and asset needs with Brand Management, Creative, Media, and Production partners to execute OOH plans aligned with national campaign timing.
Track performance of OOH initiatives, monitoring uplift, traffic shifts, and regional impact, and provide reporting and optimization recommendations.
Lead the planning and execution of Pandora’s direct mail program, building annual and seasonal calendars leveraging behavioral, CRM, and credit card data.
Target key audiences for direct mail using segmentation insights and agency guidance to deliver personalized, high‑ROI mailers.
Coordinate production & timelines with CRM, Marketing, Creative, and external vendors for timely development, printing, and distribution of direct mail.
Report on direct mail campaign performance, measuring incremental lift, traffic, conversion, and cost efficiency to refine targeting and future planning.
Serve as a partner to Sales (DSDs & DSMs) to support field teams on regional challenges and identify how trade marketing can drive solutions.
Coordinate in‑market events and activations, including store events, in‑mall activations, pop‑ups or temporary selling spaces, and local traffic-driving initiatives.
Manage promotional messaging, owning the development and deployment of DOOH mall messaging, signage, and localized communications.
Ensure alignment with Retail Operations and Brand Management to maintain consistency in messaging, timing, and execution.
Bridge analytics and activation by translating insights from Strategy & Business Development into actionable plans for Brand Management and Retail Sales.
Align all stakeholders, including Creative, Operations, Sales, Media, and Production teams, to ensure flawless execution across all consumer touchpoints.
Support campaign readiness by contributing to campaign calendars, toolkits, and internal communications.
Monitor KPIs across all trade activations, tracking traffic, sales lift, ROI, and engagement across direct mail, OOH, in‑mall media, and store events.
Develop clear reporting for leadership, creating dashboards, recaps, and summaries highlighting insights, performance, and opportunities.
Maintain campaign trackers, documenting timelines, spend, performance, and regional activation.