Content Writer (AI-Era)

K12 Insight • Herndon, VA

4d • Hybrid

About The Position

Every school district in America runs on service. Parents need answers, teachers need support, IT teams need systems that work. Most districts hold it together with disconnected tools and overwhelmed staff. K12 Insight builds the platform that fixes that: a unified service platform purpose-built for K-12 public education, bringing together customer service, help desk ticketing, call center operations, AI chat, and IT asset management. When a district runs on Onflo, staff spend less time firefighting and more time serving students. We are building this category, and content is how we lead it. That is the work you would own. The Role You will own the content that drives demand across every channel: case studies, email nurture, long-form articles, sales enablement, and ABM campaigns. The emphasis is precision over volume. Fewer pieces, each one sharper, each one written to make a busy school administrator stop and keep reading. This is content writing built for an AI era. You will use AI tools as a real part of your craft to draft, test, and revise faster, then apply the judgment AI cannot: finding the one idea that matters, getting the facts right, and making the work sound like a person wrote it.

Requirements

• 5 to 7 years of content writing experience, most of it with AI genuinely in your workflow
• A portfolio that shows range: long and short form, technical and human, with at least one piece that earned traction or drove pipeline
• Experience writing for a B2B SaaS company
• Real fluency with AI writing tools: which model for which task, how to prompt, and how to edit output so it does not read like AI
• Strong instincts for audience: you write differently for an IT director than for a chief business officer, and you know why
• Strong SEO fundamentals, with familiarity with how content surfaces in AI search a plus
• Able to work hybrid, three days a week in our Herndon, VA office

Nice To Haves

• K-12, education, or public-sector writing experience is a plus, not a requirement

Responsibilities

• Customer stories and case studies start to finish, including the interviews
• Email nurture sequences in HubSpot, written to distinct buyer personas
• Blog and long-form content built on real search intent and optimized to surface in both traditional search and AI answer engines
• Webinar scripts, sales one-pagers, battle cards, and first-draft presentations
• ABM content tailored to specific districts and roles
• The brand voice, held consistent across all of it

Benefits

• $90,000 - $105,000 base / year + annual discretionary corporate bonus plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed