Content Writer

Apex Service Partners • Irving, TX

1d • $60,000 - $75,000 • Hybrid

About The Position

Apex Service Partners is seeking a Content Writer to join their in-house website team. This role is crucial for shaping how their brands communicate, rank, and convert across the web. The Content Writer will be responsible for developing brand voice and content standards, auditing existing sites for content gaps and SEO opportunities, building scalable page templates, and creating content for new website builds. The ideal candidate will possess strong SEO knowledge, exceptional writing skills, and the ability to think systemically to produce consistent, high-quality content across a diverse brand portfolio.

Requirements

• 3+ years of experience in SEO content writing, with a portfolio demonstrating high-quality, conversion-focused web copy across service-based industries.
• Strong working knowledge of SEO content principles including keyword research, on-page optimization, E-E-A-T, and duplicate content avoidance.
• Experience building and following content templates and style guides across multiple brands.
• Ability to produce content at volume without sacrificing quality, accuracy, or brand consistency.
• Familiarity with WordPress and how content is structured within block-based page builders.
• Strong communication and collaboration skills; comfortable working across design, development, and SEO functions.
• Experience with SEMRush, Ahrefs, etc. for keyword research and content gap analysis.

Nice To Haves

• Experience in home services or multi-location brand environments a plus.
• Experience with project management tools such as Monday.com a plus.

Responsibilities

• Develop and document a voice and tone guide, style guide, and SEO content standards applicable across Apex brands.
• Build page content templates with copy frameworks for core page types (home, service, location, about, FAQ), aligned to design systems and brand guidelines.
• Develop a scalable framework for high-volume location and service pages that eliminates duplicate content risk across the portfolio.
• Establish and maintain an editorial calendar for ongoing blog and organic content production across in-house sites.
• Define and document an end-to-end SEO content workflow covering keyword research, briefing, drafting, review, and publishing.
• Conduct a full content audit of in-house sites, documenting page inventory, content gaps, duplicate content risks, and SEO opportunities.
• Produce full content sets of 15 to 25 pages per site on a two-week sprint cadence, targeting three or more completed site content sets within the first 120 days.
• Ensure all content meets E-E-A-T principles, reflects local brand personality, and supports organic growth goals.
• Support content taxonomy and page tagging standards by clearly identifying brand, market, service line, location, page type, funnel stage, and primary conversion action for each page.
• Complete content QA before publishing, including metadata, headings, internal links, schema inputs, CTA alignment, duplicate content risk, service/location accuracy, and brand voice consistency.
• Partner with SEO and Analytics stakeholders to understand content performance trends, including organic traffic, clicks, impressions, rankings, engagement, and conversion activity by page type.
• Work closely with the Web Developer and Web Designer to ensure content templates align with design systems and WordPress block structures.
• Partner with the Director of SEO on keyword strategy, content priorities, and organic growth opportunities across the portfolio.
• Serve as the cross-functional content voice in conversations with SEO, PPC, and Analytics teams.
• Maintain content quality and brand consistency across a growing portfolio of in-house sites.

Benefits

• health insurance coverage
• life and disability insurance
• a retirement savings plan
• paid holidays
• paid time off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed