SEO Content Writer

Inspira Education

8h • CA$60,000

About The Position

Inspira Education Group is a rapidly expanding edtech startup dedicated to democratizing access to high-quality coaching. As a leading network of admissions coaches, we are developing innovative software and services to disrupt traditional application processes and provide an equal platform for diverse candidates globally. We are backed by prominent venture capital firms and investors.

This role is for a creative and detail-oriented SEO Content Writer to join our marketing team. The position is at the intersection of content creation, SEO strategy, and brand storytelling, aiming to attract, educate, and convert prospective students across Inspira Education Group's brands. The writer will collaborate with SEO strategists, subject matter experts, and senior writers to produce high-quality content optimized for search engines and generative AI platforms. Responsibilities include developing long-form guides, blogs, optimized landing pages, and case studies that influence student and family decision-making. The ideal candidate balances creativity with structure, applying SEO and Generative Engine Optimization (GEO) best practices to craft engaging, human-centered narratives. This role offers opportunities for experimentation, professional growth in higher education marketing, and a significant impact on Inspira's digital presence and student outreach within a fast-paced, high-growth environment.

Requirements

• 2+ years of experience in copywriting and editing
• Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
• Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
• Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Exceptional research skills and ability to absorb complex topics and produce targeted content
• Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
• Strong collaboration skills
• Superior attention to detail and a stickler for accurate grammar
• Ability to multitask and meet tight deadlines
• Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
• Ability to follow specific guidelines for formatting, SEO, GEO, and conversion

Nice To Haves

• Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Responsibilities

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies,
• Collaborate with the SEO team to optimize content and complete any special projects.
• Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
• Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Stay up to date on the latest developments, trends, and data around the future of higher education.
• Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Benefits

• The targeted base pay for this role is: $60,000 CAD. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed