SEO Content Writer

Inspira Education

10h

About The Position

Inspira Education Group is a rapidly expanding edtech startup dedicated to democratizing access to high-quality coaching. As a leading network of admissions coaches, they are innovating application processes with software and services designed to provide equal opportunities for diverse candidates globally. Backed by prominent venture capital firms, Inspira Education is at the forefront of the edtech industry.

The SEO Content Writer will be a key member of the marketing team, bridging content creation, SEO strategy, and brand storytelling. This role involves attracting, educating, and converting prospective students across Inspira's brands: Inspira Advantage, Quad Education, and Juris Education. The writer will collaborate with SEO strategists, subject matter experts, and senior writers to produce high-quality content optimized for search engines and generative AI platforms. Responsibilities include developing long-form guides, thought-leadership blogs, optimized landing pages, and case studies that influence student decision-making. The ideal candidate balances creativity with a rigorous application of SEO and Generative Engine Optimization (GEO) best practices, contributing to a fast-paced, growth-oriented environment with opportunities for experimentation and professional development.

Requirements

• 2+ years of experience in copywriting and editing
• Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
• Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
• Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Exceptional research skills and ability to absorb complex topics and produce targeted content
• Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
• Strong collaboration skills
• Superior attention to detail and a stickler for accurate grammar
• Ability to multitask and meet tight deadlines
• Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
• Ability to follow specific guidelines for formatting, SEO, GEO, and conversion

Nice To Haves

• Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Responsibilities

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies,
• Collaborate with the SEO team to optimize content and complete any special projects.
• Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
• Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Stay up to date on the latest developments, trends, and data around the future of higher education.
• Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Benefits

• Health, dental, and vision insurance, base plans 100% employer paid
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed