B2B Content Writer

Symcor • Mississauga, ON

3d • Hybrid

About The Position

Symcor enables secure data exchanges and supporting business processes, to help clients succeed in an evolving digital world. Trusted by Canada's largest institutions for over 25 years to support their digital transformations, Symcor aligns industry participants to solve common challenges in the most effective and efficient way. Our goal is for every employee to feel valued and accepted as part of the team and connected to Symcor and our values, fostering a sense of belonging. Symcor is an equal opportunity employer and is committed to providing an accessible recruitment process. If you need accommodation for the interview process, just let us know! #youbelonghere
For more information, visit www.symcor.ca
The Opportunity:
We’re looking for a highly skilled B2B Content Writer who excels at turning complex ideas into clear, compelling content that supports marketing campaigns and drives engagement across the buyer journey.
This role is ideal for a strong writer who enjoys executing high-quality content at scale, working closely with a strategic content lead and cross-functional teams to bring campaigns to life. You’ll play a critical role in supporting pipeline growth, strengthening thought leadership, and enabling sales conversations through impactful content.
This is a hybrid role with flexible onsite expectations, typically 1 to 2 days per week

Requirements

• 2-4 years of experience in B2B content writing, preferably in: Financial Services, Insurance, SaaS, fintech, or other complex industries
• Proven ability to produce a range of content formats (portfolio required)
• Experience supporting marketing campaigns or demand generation initiatives
• Exceptional writing, editing, and storytelling skills
• Strong ability to simplify complex or technical concepts into clear, structured narratives
• Understanding of the B2B buyer journey and how content supports it
• Familiarity with SEO best practices, particularly search intent and optimization
• Ability to manage multiple projects and deadlines effectively
• Content management systems experience (Sitefinity or similar)
• SEO and analytics tools (e.g., Google Analytics, SEMrush or similar)
• Experience or strong interest in using generative AI tools for content creation and optimization
• Ability to critically assess and refine AI-assisted outputs & prompts
• Data-aware mindset with an interest in improving content performance

Responsibilities

• Produce high-quality B2B content across formats, including: Blog articles and website content, Case studies and customer stories, Whitepapers, guides, and gated assets, Email campaigns and LinkedIn content
• Translate complex subject matter (e.g., products/solutions, technology, compliance) into clear, engaging, audience-friendly messaging
• Maintain a consistent and credible voice aligned with brand positioning
• Execute content aligned to integrated marketing campaigns and go-to-market priorities
• Support development of assets that contribute to lead generation, nurturing, and conversion
• Collaborate with marketing and sales teams to ensure content meets business and customer needs
• Use generative AI tools to accelerate research, drafting, and content optimization
• Apply critical thinking and editorial judgment to refine AI-generated outputs into high-quality, brand-aligned content
• Continuously improve personal workflows using AI to increase efficiency and quality
• Partner with subject matter experts across product, sales, and technology teams
• Conduct interviews and synthesize insights into credible, insight-driven content
• Analyze industry trends, reports, and competitor content to inform narratives
• Apply search intent and keyword insights to improve content visibility and performance
• Support updates and refinement of existing thought leadership assets
• Use performance insights to continuously improve content effectiveness

Benefits

• A comprehensive Total Rewards Program that includes a competitive compensation package, flexible benefits and time away options, retirement and savings plans and a commitment to your overall health and well-being through our myWell-being program.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Opportunities to do challenging work and progressively take on greater accountabilities for growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed