Content Strategy & Production Manager

Cooley LLP • Washington, DC

1d • $120,000 - $175,000 • Hybrid

About The Position

Cooley is seeking a Content Strategy & Production Manager to join the Marketing and Client Development team. Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy: As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in an integrated content function)
• Prior professional services industry experience and/or B2B marketing experience
• Demonstrated experience writing content for an evolving search landscape (e.g., AEO, GEO)
• Experience with modern technologies including Digital Asset Management
• Experience with emerging technologies that increase the efficiency and output of content
• Experience drafting content strategies, developing multimedia content, and managing content production.
• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Nice To Haves

• Bachelor’s degree in marketing, journalism, communications or adjacent field
• Supervisory experience
• Thought leadership content experience
• Prior legal industry or professional services experience

Responsibilities

• Develop firm-wide content strategy utilizing audience insights, business insights and global trends.
• Develop content strategies for specific practice groups.
• Develop measurement strategies demonstrating a deep understanding of key performance metrics across editorial, digital and video platforms.
• Conceive and develop multi-media storytelling, including articles, short-form blog posts, video, interactives, infographics, etc.
• Supervise internal and external writers, editors, videographers, designers in the production of high-performing content.
• Develop best practices for, strategize and create engaging and relevant thought leadership content across platforms.
• Conduct advanced interviews with senior partners to extract, distill, and shape complex legal and market concepts into compelling narratives.
• Draft and refine complex foundational go-to-market materials (e.g., core practice capabilities decks, global service line overviews).
• Work in close collaboration with the Messaging team to ensure consistent use of brand and voice guidelines.
• Conduct deep-dive topic and keyword research to ensure our editorial content targets relevant client needs and whitespace opportunities.
• Review and edit the work of external contract writers or other content producers, ensuring adherence to the firm’s voice, stylistic standards and compliance.
• Collaborate with the AD to continuously refine content workflows from ideation to delivery.
• Serve as direct supervisor and mentor to direct reports
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Benefits

• medical
• health savings account (with applicable medical plan)
• dental
• vision
• health and/or dependent care flexible spending accounts
• pre-tax commuter benefits
• life insurance
• AD&D
• long-term care coverage
• backup care for children and/or adults
• other parental support benefits
• firm-paid life insurance
• AD&D
• LTD
• short term medical benefits
• 21 days of Paid Time Off (“PTO”)
• 10 paid holidays
• generous parental leave
• fertility benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree