Content & Social Media Manager

Grounded RV • Detroit, MI

4d • Onsite

About The Position

Grounded is a 25-person Detroit-based startup building modular electric platforms for specialty vehicles. The company designs, fabricates, and assembles vehicles in-house at its Corktown facility, serving markets such as mobile healthcare, RVs, command centers, food and beverage, and pet care. Grounded also develops software for monitoring and controlling vehicle systems remotely.

The Content & Social Media Manager owns Grounded’s social presence and content production end-to-end. This is an on-site, solo production role centered on turning the shop floor, vehicles, customers, and team into consistent content that supports inbound leads, brand awareness, and recruiting. The role covers strategy, filming, editing, publishing, community management, analytics, and photography across Instagram, TikTok, YouTube, and LinkedIn.

Requirements

• At least 3 years running social media or content for a brand, in-house or at an agency, with a portfolio.
• Ability to personally shoot and edit content; comfort using a camera and Premiere, CapCut, or DaVinci, including mobile-first workflows.
• Demonstrated short-form content instincts, such as growing an account or producing posts that performed well.
• Self-directed, comfortable owning work independently with minimal hand-holding.
• Strong visual and storytelling skills, including the ability to make a factory floor look cinematic.
• Based in Detroit or able to work on-site in Detroit; the role cannot be remote.

Nice To Haves

• Experience creating content for automotive, hardware, or manufacturing.
• Strong photography skills.
• Motion graphics or basic design skills, including After Effects or Figma.
• Paid social experience, including boosting posts and creating ad creative.
• Copywriting or newsletter experience.

Responsibilities

• Own Grounded’s social presence across Instagram, TikTok, YouTube, and LinkedIn, from content calendar through posting and community management.
• Shoot and edit on-site short-form videos featuring builds in progress, finished vehicles, customer deliveries, and behind-the-scenes activity.
• Run the production cycle independently, including scripting, filming, editing, captioning, and publishing.
• Develop content strategy tied to inbound leads, brand awareness, and recruiting.
• Turn customer stories and vehicle reveals into case-study-quality videos.
• Manage a content calendar and publish multiple posts each week consistently.
• Partner with sales and leadership to develop campaigns for product launches and company milestones.
• Track content performance and report on reach, engagement, and conversion; use results to guide future content.
• Build and maintain a media library and brand asset system.
• Capture photography for the website, presentations, and advertisements.

Benefits

• Health insurance
• Paid time off
• Equity in the company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed