Amazon Content & SEO Manager
About The Position
Bayland Health is hiring an experienced Content Manager to own Amazon listing content and SEO across their three supplement brands: Micro Ingredients, NatureBell, and Deal Supplement, with Micro Ingredients as the primary focus. This is a senior, hands-on role for someone who is both a strong content strategist and a rigorous Amazon SEO practitioner. The role involves managing the full listing content lifecycle — titles, bullets, descriptions, A+ content, storefront, and backend search terms — while owning the search-ranking and conversion strategy behind it. The company has a mature internal SEO logic and content framework that the candidate will refine, systematize, and scale across a large multi-brand catalog. This role has clear growth potential, with opportunities to help build SOPs, standards, and workflows, and potentially manage a small content/SEO team and extend into Shopify / off-Amazon content.
Requirements
- 3–5+ years of hands-on Amazon content and SEO experience, ideally in supplements, health, beauty, grocery, or other highly competitive categories.
- Proven ownership of listing content at scale — not just writing copy, but managing content strategy, standards, and workflow across many SKUs.
- Deep understanding of Amazon listing optimization: keyword indexing, search ranking, relevancy, and conversion-rate optimization.
- Strong data literacy — able to connect content changes to traffic, ranking, CTR, CVR, and sales, and to defend decisions with evidence.
- Direct A/B testing experience (Manage Your Experiments or structured rollouts) and the discipline to isolate variables and read results correctly.
- Fluency with Seller Central, Brand Analytics / SQP, and third-party tools such as Helium 10, Jungle Scout, or Data Dive.
- Familiarity with Amazon compliance and health-claim limitations for supplements.
- Excellent organization, cross-functional communication, and process-building instincts; comfortable operating with ambiguity and building from the ground up.
- People-management or team-lead potential strongly preferred.
Nice To Haves
- Experience with supplement/health & wellness brands and large multi-brand catalogs.
- Experience authoring Amazon SEO SOPs, content guidelines, keyword templates, or team workflows.
- Exposure to generative-engine optimization (GEO) — optimizing content for AI/LLM-driven search and answer surfaces (Rufus, AI Overviews, ChatGPT/Perplexity shopping).
- Shopify / off-Amazon and website SEO content experience.
- Experience training or managing junior content/SEO staff.
- Bilingual English / Chinese is a plus, not required.
Responsibilities
- Own Amazon listing content strategy and execution across Micro Ingredients, NatureBell, and Deal Supplement.
- Create and optimize titles, bullet points, descriptions, A+ / Brand Story content, storefront pages, and backend search terms — balancing SEO indexing with conversion and brand voice.
- Lead keyword research grounded in Amazon search behavior (SQP, Brand Analytics), competitor listings, customer intent, and product positioning; maintain keyword maps and priority tiers.
- Own the SEO ranking logic: relevance and indexing, traffic quality, CTR, CVR, review signals, and listing structure — and translate it into content decisions.
- Plan, run, and read A/B tests (Manage Your Experiments and controlled rollouts) on titles, main images, bullets, and A+ to identify winning variants.
- Respond to Amazon algorithm and policy changes — including title-format / character-limit and search-term updates — and adjust the catalog proactively.
- Build repeatable content SOPs, style/compliance guidelines, keyword templates, and QA processes for a large SKU portfolio.
- Partner with brand, design, advertising, and product teams so content is SEO-friendly, conversion-focused, and on-brand.
- Monitor competitors and category trends (supplements/wellness), including hijacker/reseller content risk on head listings.
- Prioritize content work across hundreds of ASINs and, over time, help hire, train, and manage junior content/SEO team members.
Benefits
- Health benefits: medical, dental, vision insurance
- 401(k) with company match
- Paid time off, paid sick leave, and holidays
- Monthly meal allowance
- Free office snacks and drinks
- Free parking at our Bellevue downtown office
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
