Content Producer - University of Texas at Austin

Learfield • Austin, TX

3d

About The Position

As an integral part of Learfield Studios’ content team, the Content Producer works on the ground at the University of Texas at Austin to develop and produce NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, the producer collaborates with athletic departments, school production teams, student athletes, brands, and local staff to ideate, create, and execute NIL content that supports stakeholders’ goals.

The role leads the creation and execution of multimedia NIL content across digital platforms, including audio and video, motion graphics, static graphics, podcasts, and live streams. It also contributes to Learfield live-action shoots and revenue-driving social activations, develops content strategies and distribution plans, supports student athletes, and tracks campaign performance. The position requires experience creating sports or entertainment video content and proficiency across graphic and motion design, photography, and video production and editing.

Requirements

• At least 4 years of experience in the sports or entertainment industry, focused on creating, writing, producing, directing, and editing video content.
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing, and editing across formats, including expertise with Adobe Creative Cloud.
• Ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
• Experience producing content for multiple social platforms and a deep understanding of platform-specific best practices.
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
• Strong understanding of how major and emerging social platforms—including Facebook, X/Twitter, Instagram, TikTok, YouTube, and Snapchat—function and engage their communities.
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
• Ability to generate innovative ideas and concepts aligned with project goals and organizational initiatives.
• Strong administrative, critical reasoning, and problem-solving skills.
• Highly organized, efficient, and detail oriented.
• Unquestioned integrity and trustworthiness, with adherence to Learfield, university, conference, and NCAA rules and regulations.

Nice To Haves

• Prior experience in the sports industry, preferably within college athletics, is strongly preferred.

Responsibilities

• Lead the creation and execution of NIL content across digital platforms, including multimedia audio and video, motion graphics, static graphics, podcasts, and live streams.
• Collaborate with athletic departments and sponsors to create custom NIL content that reflects stakeholders’ voice, tone, and brand objectives.
• Create and evolve NIL content best practices for creative work, production, distribution, student-athlete relations, and communications.
• Generate ideas for brand-integrated NIL video series for local and national sales; attend client pitches and productions as needed.
• Build trust with student athletes and help prepare them for success across NIL executions.
• Assist with Learfield live-action shoots and other revenue-driving social activations for the local sports property and athletic department.
• Contribute to research, pre-production, production, post-production, distribution, and analysis for proactive and reactive NIL content.
• Act as a liaison among the athletic department content team, Learfield local sales teams, and national sales.
• Use data, creative insights, and current trends to develop Learfield Studios’ NIL content strategy.
• Serve as an on-campus resource for student athletes and share content-creation best practices.
• Create pre-sale content presentations that include estimated performance, distribution strategy, and creative synopsis.
• Track, analyze, and evaluate campaign performance and present recaps to partners, sales teams, and leadership.
• Lead distribution kickoff calls, formulate distribution plans, manage distribution through the end of a series, recap performance, and communicate insights to stakeholders.

Benefits

• Medical, dental, and vision coverage
• Health Savings Account
• Life insurance and other insurance plans
• Flexible Paid Time Off (minimum 10+ days annually), including parental leave
• 20 paid holidays
• 401(k) with match
• Short- and long-term disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed