Content Producer - University of Texas at Austin

LEARFIELD • Austin, TX

5d • Onsite

About The Position

As an integral part of Learfield Studios’ content team, the Content Producer works on the ground at the University of Texas at Austin to assist with the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, the producer collaborates with athletic departments, school production teams, student athletes, brands, and local staff to develop and execute NIL content that supports stakeholders’ goals.

The role leads NIL content creation across formats and digital platforms, develops content strategies and best practices, supports sales pitches and productions, and serves as a resource for student athletes. It also contributes to Learfield live-action shoots and other revenue-driving social activations. The producer plans and manages distribution, evaluates campaign performance, and presents recaps and insights to partners, sales teams, and leadership.

Requirements

• At least 4 years of experience in the sports or entertainment industry, focused on creating, writing, producing, directing, and editing video content.
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing, and editing across formats, including expertise with Adobe Creative Cloud.
• Demonstrated ability to collaborate with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
• Experience producing content for multiple social platforms and a deep understanding of platform-specific best practices.
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
• Strong understanding of major and emerging social platforms, including Facebook, X/Twitter, Instagram, TikTok, YouTube, and Snapchat, and how they engage their communities.
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
• Strong administrative, critical reasoning, and problem-solving skills.
• Highly organized, efficient, and detail oriented.
• Unquestioned integrity and trustworthiness, with adherence to Learfield, university, conference, and NCAA rules and regulations.

Nice To Haves

• Prior experience in the sports industry, preferably within college athletics.

Responsibilities

• Lead the creation and execution of NIL content, including multimedia audio and video, motion graphics, static graphics, podcasts, and live streams across digital platforms.
• Collaborate with athletic departments and sponsors to create custom NIL content aligned with stakeholder voice, tone, and brand objectives.
• Develop and evolve NIL content best practices across creative, production, distribution, student-athlete relations, and communications.
• Generate ideas for brand-integration NIL video series for local and national sales, and attend client pitches and productions as needed.
• Build trust with student athletes and help prepare them for successful participation in NIL content executions.
• Assist with Learfield live-action shoots and other revenue-driving social activations for the local sports property and athletic department.
• Contribute to research, pre-production, production, post-production, distribution, and analysis for proactive and reactive NIL content.
• Serve as a liaison between the athletic department content team, Learfield local sales teams, and national sales.
• Use data, creative insights, and current trends to develop Learfield Studios NIL content strategy.
• Serve as an on-campus resource for student athletes and share content-creation best practices.
• Create pre-sale content presentations that include estimated performance, distribution strategy, and creative synopsis.
• Track, analyze, and evaluate campaign performance and present recaps to partners, sales, and leadership.
• Lead distribution kickoff calls, develop distribution plans, manage distribution through the end of a series, recap performance, and communicate insights to stakeholders.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account
• Life insurance and other insurance plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 paid holidays
• 401(k) with match
• Short- and long-term disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed