Content & PR Specialist

All American Entertainment • Durham, NC

5d • $65,000 - $80,000 • Hybrid

About The Position

The Content & PR Specialist turns original research, expert perspectives, and company stories into earned media coverage, citations, and relevant backlinks across AAE Intelligence, Speaker Search, and All American Speakers. Working with the Head of Marketing, the role identifies newsworthy angles, builds relationships with journalists and editors, pitches stories and contributed articles, and follows opportunities through to publication. It also creates useful content for the company’s websites, email, and social channels.

The specialist develops targeted media outreach and works with the research and data team to make findings accessible to journalists and readers. The role creates buying guides and educational content for event planners, develops client success stories and company news, prepares executives and internal experts for media opportunities, and maintains an editorial and outreach calendar across the three brands. It collaborates with the SEO & PPC Specialist and measures coverage using audience relevance, message accuracy, citations, backlinks, referral traffic, and other available outcomes.

This is a full-time, hybrid role requiring work from the Durham office three days each week and remote work two days each week. Candidates must be based in the Raleigh-Durham area and able to meet this schedule. The position reports to the Head of Marketing.

Requirements

• At least two years of relevant experience in public relations, media relations, research communications, content marketing, journalism, or a related field.
• Hands-on experience pitching and securing external coverage or contributed articles.
• Examples of placements personally helped secure, with an explanation of the candidate’s role, why the story fit the outlet, and the results.
• Ability to distinguish editorial coverage from sponsored content and syndication.
• Sound news judgment and ability to turn research, data, or expert perspectives into timely stories for specific audiences.
• Excellent writing and editing skills, including the ability to make complex subjects clear, use sources accurately, and adapt writing for journalists, business readers, and event planners.
• Ability to research journalists and editors, build relationships, write concise pitches, and follow up thoughtfully.
• Understanding of how editorial coverage, citations, and relevant backlinks can support awareness, referral traffic, and search visibility, and ability to collaborate with the SEO & PPC Specialist.
• Strong organization, curiosity, and follow-through, with the ability to manage several projects, work with subject-matter experts, and keep details and deadlines under control.
• Must be based in the Raleigh-Durham area and able to work from the Durham office three days per week and remotely two days per week.

Nice To Haves

• Existing relevant media relationships.
• Experience with executive ghostwriting, customer stories, original research, or the events and professional speaking industry.

Responsibilities

• Develop and carry out targeted media outreach by researching outlets and reporters, tailoring pitches, managing follow-up, and coordinating interviews and contributed articles.
• Pursue opportunities in relevant business, industry, and national publications.
• Work with the AAE Intelligence research and data team to turn original findings into accessible reports, articles, and commentary, and identify findings likely to interest journalists and earn coverage, citations, and links to research.
• Create and promote Speaker Search buying guides and educational articles for event planners, and seek editorial opportunities for these resources.
• Develop All American Speakers client success stories, company news, and workplace award submissions, and identify timely opportunities to share the company’s expertise, service, and culture.
• Interview executives and internal experts, prepare them for media opportunities, and develop thought leadership and contributed articles in their voices.
• Maintain a coordinated editorial and outreach calendar across the three brands, tracking pitches, responses, publication opportunities, and deadlines with priorities set alongside the Head of Marketing.
• Repurpose content across websites, email, and social channels.
• Collaborate with the SEO & PPC Specialist to connect useful content and relevant media coverage with search visibility.
• Measure coverage by audience relevance, message accuracy, citations, backlinks, referral traffic, and other available outcomes, and use results to improve future outreach.

Benefits

• Competitive benefits
• 401(k) with match
• Individual and team bonus opportunities
• PTO
• Professional growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed