Content & Organic Growth Manager (SEO-GEO)

Harbinger Motors • Garden Grove, CA

5h • Onsite

About The Position

Harbinger is seeking a Content & Organic Growth Manager to own the editorial strategy and execution for their commercial electric vehicle company. This role involves defining the content strategy, interviewing subject-matter experts, writing and editing various forms of content, managing traditional SEO, pioneering AI-powered search optimization (AEO/GEO), and measuring the impact on demand and pipeline. The ideal candidate is a hands-on builder who is a writer, strategist, and SEO/GEO operator, comfortable using AI to enhance productivity without compromising quality. The position reports to the Senior Marketing Manager.

Requirements

• 4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category
• An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects
• Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting
• Working understanding of technical SEO and the ability to partner effectively with web developers or specialists
• Practical familiarity with AEO/GEO and AI-search measurement — curiosity and discipline matter more than a mature playbook
• Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms
• Fluency using modern AI tools for research, drafting, and repurposing

Nice To Haves

• Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing
• Experience with customer research, case studies, original data, or executive thought leadership
• Social and community management experience, and the ability to direct photo, video, and motion-graphics creatives
• Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar)
• Experience managing freelance writers, agencies, designers, or video partners

Responsibilities

• Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals.
• Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts.
• Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories.
• Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms.
• Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps.
• Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring.
• Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies.
• Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management.
• Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment.
• Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences.
• Ladder all content to Harbinger's positioning — 'Familiar Form. Revolutionary Foundation.' — and reinforce our perceptions in the market.
• Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap.

Benefits

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed