SEO & Organic Growth Manager

Transfr • ,

6d • $130,000 - $145,000 • Remote

About The Position

Transfr is seeking an SEO & Organic Growth Manager to spearhead our organic search, content, and website optimization initiatives. This role, reporting to the CMO, will be responsible for the overall SEO and AEO strategy, encompassing website content, landing pages, technical optimization, and organic visibility. The successful candidate will develop and implement content strategies designed to enhance Transfr's search presence, address key audience questions, and drive qualified engagement. Responsibilities also include managing daily website updates via Webflow, supporting campaign landing pages, and collaborating with agency and freelance partners on larger design or technical projects. This position is ideal for a hands-on organic marketer adept at balancing content strategy, website execution, and performance optimization within a dynamic, mission-driven organization.

Requirements

• 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or a related role including familiarity with schema markup, Core Web Vitals, redirects, and technical website QA.
• Strong understanding of SEO fundamentals, including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure.
• Experience developing content strategies that improve organic visibility, audience engagement, and conversion.
• Comfortable using AI tools to improve research, content development, SEO workflows, reporting, and productivity. Examples may include Claude, ChatGPT, AirOps, Jasper, Writer, Clearscope, MarketMuse, or similar tools.
• Naturally curious about how search behavior is changing, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics.
• Experience analyzing website, content, and search performance data and translating insights into clear recommendations and action plans.
• Working knowledge of HTML, CSS, JavaScript, or other coding language
• Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team.
• Must be authorized to work in the United States without restriction

Nice To Haves

• Experience in B2B SaaS, education technology, workforce development, government, nonprofit, or mission-driven organizations is a plus.

Responsibilities

• Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions.
• Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content.
• Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities.
• Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths.
• Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health.
• Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

Benefits

• Medical, dental, and vision insurance
• Annual professional development budget for each individual
• 401(k) savings plan
• Life, AD&D, and disability insurance coverage
• Company-provided laptop and other necessary equipment
• Paid time off (PTO) to support work-life balance
• Paid company holidays
• Company-paid parental leave
• Flexible work arrangements in a remote-first environment with employees across the U.S.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed