About The Position

Build the organic growth engine behind a fast-growing DTC jewelry brand. Organic marketing is our biggest growth channel. Nearly all of our traffic comes from content, social media, and search—and we're looking for someone who can take it to the next level. This is not a social media manager role. You'll own how customers discover Azura organically by combining content strategy, SEO, AI search visibility, and organic social into one cohesive growth engine. If you love spotting trends before everyone else, understand why some content goes viral while other content flops, and enjoy turning data into creative strategy, this role is for you.

Requirements

  • 4+ years in Content Marketing, SEO, or Organic Growth
  • Experience building content strategies that drive measurable business results
  • Strong understanding of SEO and content optimization
  • Experience growing brands through organic social
  • Excellent storytelling and copywriting skills
  • A strong analytical mindset—you understand why content performs, not just what performed
  • Experience using AI tools as a strategic thought partner, not just for content generation
  • Confidence making independent decisions with minimal direction
  • DTC or eCommerce experience within lifestyle, beauty or jewelry niches

Nice To Haves

  • Shopify
  • Pinterest SEO
  • Reddit/community marketing
  • GA4, Search Console, Ahrefs, or Semrush

Responsibilities

  • Own the annual, quarterly, and monthly content calendar aligned with product launches and campaigns.
  • Develop content ideas, messaging, storytelling angles, briefs, hooks, scripts, and creative direction.
  • Turn product launches into stories people want to share.
  • Define our organic strategy across Instagram, TikTok, Pinterest, and YouTube.
  • Research trends, customer behavior, and viral content opportunities.
  • Work closely with our Content Creator and Graphic Designer, providing AI image briefs, shot lists, story concepts, and creative direction.
  • Own and continuously improve our organic search performance through: Keyword research, Product & collection page optimization, Blog strategy, Internal linking, Technical SEO recommendations, Search performance analysis, Identifying new growth opportunities.
  • Develop strategies around AI search optimization (ChatGPT & LLMs), Reddit and community marketing, Structured content & Q&A pages, Entity building, High-authority content, Brand mentions and citations.
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