Content and Organic Growth Manager

us Cronofy

2d • $60,000 - $70,000 • Hybrid

About The Position

Cronofy is the temporal infrastructure layer at the heart of how work gets done. We've spent over a decade building the orchestration layer that keeps workflows in step – unifying availability control, coordinating the full scheduling lifecycle, and unlocking meeting intelligence. Trusted by 400 leading SaaS products and powering over 180,000 businesses worldwide, including GoDaddy, Indeed, Wise and Squarespace. As every business races to unlock actual outcomes from AI, the infrastructure connecting agents, systems and teams has never mattered more. Every person who joins our distributed team – headquartered in Nottingham with offices in London and Amsterdam – can have a direct hand in shaping what comes next, with real opportunity to grow fast for those who share our principles.

This is a senior individual contributor role reporting directly to our VP of Marketing. You'll own the pipeline that comes from being found: organic search, AI assistants and answer engines, and the organic distribution we build over time. How people research B2B products has changed more in two years than in the previous ten – buyers ask AI assistants, read answers instead of results pages, and arrive at vendors having already formed a view. We think that's an opportunity for whoever encodes their story best, and this role exists to win it.

You won't be a solo creator producing content in a corner. You'll run a growth engine: an editor powered by AI who raises the pace and quality of everything we publish, partners with subject matter experts across the company and our customer base to make their knowledge legible, and empowers the rest of the team to create high-quality content themselves – campaign assets, enablement pieces, ad copy – through the briefs, templates and workflows you build, so quality scales without you becoming the bottleneck. You'll be the filter for what good looks like: copywriting quality, taste, and whether a piece has earned its place.

Requirements

• 5+ years in B2B content, SEO/organic growth, or both.
• Demonstrated AI skills built and learned in the process, with an understanding of possibilities without being naive about challenges and shortcomings.
• Published long-form content where the subject was clearly understood rather than paraphrased, with an explanation of its business impact.
• Experience with how search engines and AI assistants find, judge and cite content, and acted on it despite a fast evolving space. Knowledge of what makes content get retrieved and quoted.
• Experience editing other people's work (human or AI-drafted) to a high standard.
• Accountable to a number, comfortable with ambiguity, and biased to publish and learn over polish and delay.
• Based in, or within a reasonably commutable distance, to the London city centre.

Nice To Haves

• You're a writer and editor with a point of view, who treats search and AI answer surfaces as the distribution layer for good thinking rather than a game to be played.
• You have taste, and you can defend it.
• You're curious enough to interview an engineer about API architecture in the morning and a recruiter about interview scheduling in the afternoon, and honest enough to kill a piece that isn't working.
• You love creating to engage an audience, and bring an experience in building and growing an audience already.
• You believe AI raises the floor of content production, which makes human judgment about what's true, interesting and different the scarcest input – and you're excited rather than threatened by that.

Responsibilities

• Own how Cronofy gets discovered and cited across search engines and AI assistants (SEO and AEO) – one of our largest and best converting sources of pipeline. Set the strategy, execute the plan, and be accountable for the growth in pipeline.
• Build the organic reach that means our content works harder than its first publish – how it travels through LinkedIn, communities, newsletters and the people who carry it.
• Use AI as a force multiplier for research, drafting and analysis as well as empowering others around you to get high quality content faster – behaving more like an editor than an isolated copywriter.
• Build and extend skills and agents within our Claude Code workspace, developing our tone of voice and holding ourselves to a high standard.
• Interview subject matter experts (founders, engineers, salespeople, customers), mine recorded customer calls, and turn what they know into content with a point of view.
• Deliver a measurable increase in organic pipeline against the baseline, establish a scalable distribution model, and create an effective content system the rest of the team visibly uses within 12 months.

Benefits

• Basic salary of £60,000 – £70,000, depending on experience.
• Pension scheme matched at 5% (gross)
• 25 days holiday in addition to flexible national holidays.
• National holidays are added to your holiday allowance and you're not required to take them on the corresponding day.
• 6 personal development days per year to use for learning and development, charitable causes or similar
• Private medical care with Bupa
• Medicash Proactive cash plan for dental, optical etc.
• Life Assurance at 4x your salary
• Employee equity scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed