SEO and Content Marketing Manager

Northpeak • Cleveland, OH

4d • Remote

About The Position

Northpeak is a conversion rate optimization and growth marketing agency focused on creating world-class user experiences that increase conversions and revenue. Our work is grounded in research, data, and design. We’re hiring people that want to raise the bar of marketing higher. We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow. We’re looking for people that are fun to work with and want to build something they’re proud to share with the world. We work with clients across industries in B2B and B2C, including SaaS and eCommerce. We specialize in tactics like CRO, Technical SEO, Google Ads, Content Strategy, Facebook Ads, and Email. Our bread and butter is building efficient, holistic marketing strategies and we do this with our team, process, and style.

As a Content and Search Marketing Manager at Northpeak, you will be responsible for overseeing the content pipeline and increased organic visibility for 4-6 clients. You will be responsible for significantly growing our client’s organic traffic by producing and optimizing long-form content that helps our clients. You have a deep understanding of the pillar-cluster content model, experience ranking at the top of SERPs for high-value keywords, and proven frameworks for growing organic traffic.

Here’s what you’ll be doing:
Keyword and topic research,
Keyword mapping,
SEO audit and analysis
Technical SEO,
On-site optimization
SEO strategy planning
Content marketing strategy for blog posts and editorial calendar
Content and blog posts creation for on and off-site publishing
Link building and brand mentions on high-authority publications
Uncover and holistically understand a company’s existing content performance to find the bottlenecks preventing the business from achieving their goals
Help Northpeak clients grow their organic visibility with long-term growth content.
Assess qualitative and quantitative data to make informed decisions about content strategies
Define your measures of success and track core KPIs
Develop content strategies for client websites to maximize business growth
Create and execute quarterly growth content plans for 4-6 clients that are rooted in data and target audience insights
Create original, authoritative content for the Northpeak website and blog

Month 1
Shadow a team member on 2-3 clients to learn more about Northpeak's growth marketing process.
Assist in building SEO and Content Marketing strategies for 3 clients.

Within 3 months, you'll...
Manage SEO and Content marketing for five clients, meeting with them weekly with the growth marketer on the account.
Implement Northpeak's content marketing strategy based on our target audience
Build a process to manage the content pipeline for multiple accounts.

Within 6 months, you'll...
Manage content marketing for six or seven clients, meeting with them weekly with the growth marketer on the account.
Make process improvements to Northpeak's client onboarding flow as it relates to our content marketing service.
Manage execution and impact results for each of your accounts.
Meet weekly with Growth Marketers at Northpeak to develop specific strategies for each of your clients.

Requirements

• 4+ years of experience as a content marketer with a background that includes data-driven SEO.
• Inclusive, hands-on client management style with proven experience clearly communicating growth marketing strategy.
• Learning mindset.
• Commitment to getting better every day.
• Bias toward action and are both efficient and adaptable.
• Driver, focused on making an impact on the organization and clients every day.
• Demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.
• Ability to work directly with the founder.
• Ability to be an early employee and help shape the company's vision.
• Ability to expose yourself to areas of the business you want to explore.
• Ability to work with exciting and mission-driven B2B, ecommerce, and SaaS companies.
• Able to legally work in the United States.
• Do not require visa sponsorship.

Nice To Haves

• Deep understanding of the pillar-cluster content model.
• Experience ranking at the top of SERPs for high-value keywords.
• Proven frameworks for growing organic traffic.

Responsibilities

• Overseeing the content pipeline and increased organic visibility for 4-6 clients.
• Significantly growing client’s organic traffic by producing and optimizing long-form content.
• Keyword and topic research
• Keyword mapping
• SEO audit and analysis
• Technical SEO
• On-site optimization
• SEO strategy planning
• Content marketing strategy for blog posts and editorial calendar
• Content and blog posts creation for on and off-site publishing
• Link building and brand mentions on high-authority publications
• Uncovering and holistically understanding a company’s existing content performance to find bottlenecks.
• Helping Northpeak clients grow their organic visibility with long-term growth content.
• Assessing qualitative and quantitative data to make informed decisions about content strategies.
• Defining measures of success and tracking core KPIs.
• Developing content strategies for client websites to maximize business growth.
• Creating and executing quarterly growth content plans for 4-6 clients.
• Creating original, authoritative content for the Northpeak website and blog.
• Shadowing a team member on 2-3 clients to learn Northpeak's growth marketing process.
• Assisting in building SEO and Content Marketing strategies for 3 clients.
• Managing SEO and Content marketing for five clients, meeting with them weekly.
• Implementing Northpeak's content marketing strategy.
• Building a process to manage the content pipeline for multiple accounts.
• Managing content marketing for six or seven clients, meeting with them weekly.
• Making process improvements to Northpeak's client onboarding flow.
• Managing execution and impact results for each of your accounts.
• Meeting weekly with Growth Marketers at Northpeak to develop specific strategies for each client.

Benefits

• Competitive pay
• Fully remote team
• Flexible schedule
• Career education opportunities
• Professional growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed