Content Marketing

Vitalize • San Francisco, CA

1d • $160,000 - $190,000 • Hybrid

About The Position

Vitalize is seeking its first Content Marketing hire to establish the company's content engine and produce content that resonates with healthcare leaders. This role involves owning the content strategy, transforming customer insights and industry knowledge into valuable content that educates healthcare leaders about the challenges Vitalize addresses and the possibilities it offers. It's a hands-on position where the individual will develop the strategy and execute it by interviewing customers and internal experts, uncovering compelling stories and insights, creating thought leadership, developing campaigns, and finding innovative distribution methods. The Content Marketing hire will collaborate with Marketing, Sales, Product, Customer Success, and founders to generate content that builds trust, enhances Vitalize's discoverability, creates demand, and drives growth.

Requirements

• 4+ years of experience in content marketing, ideally in B2B SaaS, healthcare, or another complex industry
• Exceptional writing and editing skills, with the ability to make complicated ideas clear, interesting, and memorable
• A strong instinct for what makes a story worth telling, not just what fills a content calendar
• Experience developing a content strategy and personally creating the work
• Strong interviewing skills and the ability to draw compelling insights out of customers and subject matter experts
• Experience with SEO, content analytics, and using search and customer data to identify opportunities
• Familiarity with how discovery is changing through AI search and LLMs, and excitement about experimenting with how brands show up in those environments
• Experience creating and distributing content across multiple formats and channels
• Strong cross-functional instincts and comfort working with customers, executives, Sales, Product, and Customer Success
• High ownership and comfort with ambiguity. You’re excited to build the function, not inherit a playbook
• Genuine curiosity about healthcare and the problems Vitalize is solving

Responsibilities

• Own our content strategy. Develop the editorial strategy, themes, formats, and distribution plan that help Vitalize reach healthcare executives and operational leaders.
• Create exceptional content. Write and produce customer stories, thought leadership, reports, guides, executive content, webinars, and other formats that are genuinely useful to our audience.
• Tell our customers’ stories. Work directly with health system leaders to capture the problems they’re solving, the outcomes they’re achieving, and what others can learn from them.
• Turn expertise into stories. Partner with our founders and internal experts to turn what we’re learning about healthcare labor, staffing, and capacity into compelling points of view.
• Make Vitalize discoverable. Understand what healthcare leaders are searching for and asking, then build and optimize content for traditional search and emerging AI discovery.
• Build content campaigns end to end. Take ideas from concept through creation and distribution, turning strong insights into content that works across multiple formats and channels.
• Measure and improve. Track search visibility, engagement, conversion, and pipeline influence, using those insights to determine what we create and invest in next.
• Build for scale. Create the systems and processes that make our content easy to find, reuse, measure, and scale, while partnering across Brand, Product Marketing, and Growth.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget to visit customer sites
• Bi-annual company off-sites
• Free meals in-office
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed