Content Marketing Specialist - (Marketing Communications Professional II, Range I) - CPaGE Administration

California State University • San Francisco, CA

1d • $62,136 - $63,372 • Hybrid

About The Position

This position reports to the Director of Marketing and Communications. Primary responsibilities include content writing and editing for print and digital media (including email campaigns, social media, flyers and brochures) in collaboration with the college’s various programs and departments. The Content Marketing Specialist will merge marketing, communications and project management skills with the goal of increasing CPaGE enrollments. They will coordinate with the CPaGE Marketing team and program stakeholders to provide excellent prospective student user experience and maximum engagement. The specialist will be expected to liaise with appropriate University departments and other marketing staff to ensure proper and consistent branding and accessibility protocols are followed.

Requirements

• Some exposure to marketing and marketing research, normally obtained through a college degree with relevant coursework and up to two years of related professional or technical experience.
• Strong written and verbal communication skills.
• Solid foundation in grammar, spelling and the composition of various communication vehicles.

Nice To Haves

• Experience and proven results in lead-generation content writing, email campaigns and social media management, preferably in higher education
• Experience driving engagement campaigns via social media platforms (YouTube, Facebook, LinkedIn, Instagram)
• Proficiency in project management, working collaboratively, managing priorities and meeting multiple deadlines
• Experience participating in cross-functional teams or committees to achieve organization-wide priorities
• Passion for education, and equity, diversity and inclusion
• Experience working with email marketing tools (Salesforce Marketing Cloud, Pardot, MailChimp) and utilizing CRMs
• Experience using project management tools such as Teamwork, Asana, Monday
• Graphic design experience (Adobe Illustrator or Express, Canva)
• Video content creation for lead-generation and/or higher education marketing

Responsibilities

• Support College enrollment goals by creating and editing compelling communications to prospective and continuing domestic and international students via social media, email campaigns, paid advertising, print collateral and other tools as directed
• Ensure quality, consistency, clarity, brevity, accuracy and readability of all content, adhering to University brand and editorial style guides. Work closely with the CPaGE Marketing team to coordinate accuracy and consistency across platforms, aligning with CPaGE enrollment timelines and events
• Manage assigned content-marketing projects to completion through use of project management tools, editorial content calendars and CPaGE enrollment calendars, collaborating with CPaGE stakeholders to ensure timely delivery of materials
• Provide lead work direction, content and project timelines to graphic designer; coordinate content approvals with Director of Marketing and Communications and department stakeholders
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Collaborate with CPaGE Marketing team ensuring content aligns with market research and strategic plan
• Monitor and analyze key performance indicators (KPIs) to optimize campaign results
• Participate in professional development opportunities, researching evolving recommendations for successful enrollment marketing
• Order all printed assets and swag items through approved vendors; maintain inventory and ship items as needed
• Coordinate with CPaGE Fiscal Team to process invoices in accordance with University procedures
• Other duties as assigned

Benefits

• Medical
• Dental
• Vision
• Pension
• 401k
• Healthcare Savings Account
• Life Insurance
• Disability Insurance
• Vacation
• Sick Leave
• State Holidays
• Fee Waiver program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree