Content Marketing Manager (Remote)

Cisco • Mclean, VA

1d • $129,000 - $210,200 • Remote

About The Position

As a Content Marketing Manager, you will be an essential component of bringing Splunk’s story to life for our core IT, engineering, and cybersecurity audiences. You will work cross-functionally and collaboratively with partners to learn about our products and value propositions, translate internal messaging into compelling stories, and create business-critical assets to fuel our demand generation campaigns.

Requirements

• Bachelors + 7 years of related experience, or Masters + 4 years of related experience in journalism, content marketing or similar writing-forward roles
• Experience in B2B SaaS/cloud services
• Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives
• Demonstrated strength in storytelling across a variety of topics
• Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines and multitask on a variety of projects
• Strong detail orientation across different types of projects
• Ability to collaborate and communicate effectively across different teams and internal stakeholders/SMEs
• Experience leveraging AI tools as a complement to the content creation process
• Knowledge and curiosity about business and technology trends
• Passion for learning and growth

Nice To Haves

• Experience writing about cybersecurity, observability/monitoring and data preferred
• Experience creating demand-generating, gated campaign content (e-books, for example), is a plus
• Experience creating conversion copy for campaign landing pages
• Experience working with creative teams to bring the written word to life
• History of and passion for improving cross-team processes

Responsibilities

• Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects
• Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation
• Partner closely with stakeholders in Product Marketing to understand the intersection of our audience’s needs and product benefits for different personas
• Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers
• Smartly leverage AI tools to create workflow efficiencies and optimize steps in the content production process
• Track the performance of assets you create, reporting on trends and insights
• Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative

Benefits

• medical, dental and vision insurance
• a 401(k) plan with a Cisco matching contribution
• paid parental leave
• short and long-term disability coverage
• basic life insurance
• Cisco restricted stock units
• 10 paid holidays per full calendar year
• 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday
• paid year-end holiday shutdown
• 4 paid days off for personal wellness
• 16 days of paid vacation time per full calendar year (non-exempt employees)
• flexible vacation time off program (exempt employees)
• 80 hours of sick time off provided on hire date and each January 1st thereafter
• up to 80 hours of unused sick time carried forward
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• annual bonuses (for non-sales roles)
• performance-based incentive pay (for sales roles)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level