Content Marketing Manager

Kenan-Flagler Business School Executive Education • Chapel Hill, NC

16h • Hybrid

About The Position

UNC Executive Development is seeking an experienced Content Marketing Manager to lead the creation, execution, and optimization of our content marketing strategy. This role is responsible for developing compelling thought leadership and client success stories that position UNC Executive Development as a trusted partner for organizations developing their leaders. Reporting to the Senior Marketing Manager, the Content Marketing Manager will own the editorial process from idea generation through publication and promotion. This individual will collaborate closely with faculty, program directors, client engagement leaders, and external writers to transform research, client experiences, and executive education expertise into high-value content that supports lead generation and brand awareness. This role is ideal for a strong writer, editor, and storyteller who enjoys interviewing subject matter experts, simplifying complex ideas, and creating content that engages senior business and learning leaders. This position is focused on content strategy, content development, digital publishing, and campaign execution. Success in this role requires a strategic mindset that aligns content with business priorities, target audiences, and measurable marketing outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience
• 3–5 years of experience in content marketing, digital marketing, communications, journalism, or a related role
• Excellent writing, editing, proofreading, and interviewing skills
• Experience developing long-form and short-form B2B content
• Experience managing editorial calendars and content workflows
• Strong organizational skills and ability to manage multiple deadlines simultaneously while delivering high-quality work and maintaining editorial standards
• Ability to take initiative, embrace feedback, and thrive in a fast-paced, collaborative environment where priorities evolve, and teamwork is essential
• Experience using AI-powered marketing and content creation tools to enhance research, content development, workflow efficiency, and marketing performance.

Nice To Haves

• Experience with WordPress CMS
• Experience with Salesforce Account Engagement (Pardot) or similar marketing automation platforms
• Experience using project management tools such as Asana
• Familiarity with SEO best practices and digital content optimization
• Experience working with higher education, executive education, consulting, or professional services organizations
• Experience working with freelance writers and external creative partners

Responsibilities

• Own and manage the editorial calendar for thought-leadership content aligned with marketing priorities and organizational goals.
• Develop and execute a content strategy aligned with UNC Executive Development's Ideal Client Profile (ICP), ensuring content reaches the right audiences with the right messages while supporting business priorities.
• Identify, prioritize, and evaluate content opportunities by leveraging stakeholder insights, faculty engagement, industry trends, audience needs, performance data, and available resources to maximize marketing impact and guide investment decisions.
• Develop content briefs and manage assignments for freelance writers and external content partners.
• Interview faculty, executives, clients, and internal stakeholders to develop original thought leadership.
• Write, edit, and publish a variety of content, including articles, white papers, client case studies, executive interviews, landing page copy, email marketing copy, marketing collateral, and faculty and staff bios.
• Ensure all content reflects UNC Executive Development's voice, editorial standards, and brand guidelines.
• Partner with clients to obtain approvals and attribution for published success stories.
• Manage project plans and workflows for content marketing initiatives using project management tools to track deadlines, assignments, dependencies, and production schedules.
• Provide strategic visibility into the content marketing roadmap by leading quarterly planning meetings and communicating content production status and upcoming initiatives to the Senior Marketing Manager and Director of Marketing.
• Publish and maintain thought leadership content, landing pages, and gated content experiences in WordPress to support lead generation campaigns.
• Create promotional content across owned marketing channels, including LinkedIn and other social media platforms, email marketing, and the website.
• Manage content promotion schedules to maximize engagement and campaign performance.
• Build and deploy marketing emails in Pardot while developing audience-specific messaging for key market segments.
• Evaluate content performance across digital channels against Ideal Client Profile (ICP) goals, buyer engagement, and marketing metrics to optimize strategy, improve resource allocation, and measure business impact.
• Conduct competitive research and monitor emerging trends in leadership development, executive education, and B2B marketing.
• Test new content formats, messaging, and social strategies to continuously improve performance.
• Partner with Program Directors and Client Engagement to identify client stories and faculty expertise.
• Collaborate with designers, writers, and marketing partners to produce high-quality content.
• Provide editorial guidance and copy editing for organizational communications as needed.
• Mentor and oversee student marketing assistants supporting content development and publishing.
• Contribute to cross-functional marketing initiatives and organizational priorities by supporting special projects and other responsibilities as assigned, recognizing that collaboration and flexibility are essential within a small, high-performing team.

Benefits

• Group health, dental, and vision plans
• 401(k) retirement plan with employer match
• Life & disability insurance provided and funded by the LLC
• Flexible spending account options
• Paid holidays and time-off
• Paid parental leave and other leave programs
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level