Content Marketing Manager

Cisco • Mclean, VA

17h

About The Position

We’re Splunk’s go-to team for all things content, telling stories that get people excited about our products and ideas. Our work fuels global campaigns that generate MCP. Our sparkling email copy prompts customers to take action. We bring customer success stories to life on Splunk.com and help executives voice their points of view on Perspectives by Splunk. We’re also the team behind such legendary research reports as the State of Observability, The CISO Report, and The Hidden Costs of Downtime. (You may have seen our data in the news.) In a nutshell: we give expression to Splunk’s expertise, helping to shape perception of audiences that matter most. Your Impact As a Content Marketing Manager, you will be an essential component of bringing Splunk’s story to life for our core IT, engineering, and cybersecurity audiences. You will work cross-functionally and collaboratively with partners to learn about our products and value propositions, translate internal messaging into compelling stories, and develop business-critical assets to strengthen our demand generation campaigns.

Requirements

• Bachelors + 5 years of related experience, or Masters + 3 years of related experience in journalism, content marketing or similar writing-forward roles
• Experience in B2B SaaS/cloud services for technical audiences with knowledge and curiosity about business and technology trends
• Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives with demonstrated strength in storytelling across a variety of topics
• Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines, multitask, and be detail-oriented on a variety of projects
• Proven experience collaborating and communicating effectively across different teams and internal stakeholders/SMEs
• Experience leveraging AI tools as a complement to the content creation process

Nice To Haves

• Experience writing about cybersecurity, observability/monitoring and data preferred
• Experience creating demand-generating, gated campaign content (e-books, for example), is a plus
• Experience creating conversion copy for campaign landing pages
• Experience working with creative teams to bring the written word to life
• History of and passion for improving cross-team processes

Responsibilities

• Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects
• Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation
• Partner closely with stakeholders in Product Marketing to understand the intersection of our audience’s needs and product benefits for different personas
• Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers
• Smartly leverage AI tools to build workflow efficiencies and optimize steps in the content production process
• Track the performance of assets you create, reporting on trends and insights
• Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative

Benefits

• medical, dental and vision insurance
• a 401(k) plan with a Cisco matching contribution
• paid parental leave
• short and long-term disability coverage
• basic life insurance
• grants of Cisco restricted stock units
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees (Non-exempt employees)
• flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) (Exempt employees)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• annual bonuses subject to Cisco’s policies (for non-sales roles)
• performance-based incentive pay on top of their base salary (for sales roles)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level