Content Marketing Manager

Handoff • Austin, TX

6d • Remote

About The Position

Handoff is seeking a Content Marketing Manager to build and own its content strategy from the ground up. This role involves creating a repeatable playbook to drive growth through SEO, high-quality storytelling, and cross-channel distribution. The ideal candidate will define how content contributes to acquisition, shape messaging, and ensure all published content is high-impact and scalable. This position is suited for an individual with strong copywriting skills, strategic thinking, and a proven ability to build systems and playbooks that consistently generate results. The role requires thriving in fast-paced environments, taking end-to-end ownership, and transforming content into a core growth engine.

Requirements

• 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
• Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
• Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
• Hands-on experience creating and adapting content across multiple channels—blog, website, email (lifecycle), and social—with a clear sense of how to tailor messaging for each format.
• Comfortable collaborating on visual formats like video and graphics—you don't need to produce them independently, but you understand how they complement written content and can direct that work effectively.
• Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
• Experience working cross-functionally with product, sales, or customer-facing teams.
• Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
• Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
• High ownership and bias toward action in fast-paced, evolving environments.

Nice To Haves

• Experience writing for contractors, trades, construction, or other blue-collar audiences.
• Exposure to product marketing, storytelling, or technical product education.

Responsibilities

• Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
• Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
• Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
• Partner with Product, Sales, and Customer Success to translate real user insights into content.
• Create and adapt content across blog, website, email (lifecycle), and social—tailoring messaging and format to each channel and audience.
• Collaborate with designers and video producers to integrate visual formats into the content mix, ensuring written and visual content reinforce each other.
• Establish clear KPIs and reporting to measure content performance and inform decisions.
• Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
• Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
• Collaborate with content marketers and external contributors to scale production effectively.
• Continuously refine strategy based on performance data, market trends, and company priorities.

Benefits

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Top-Notch Equipment
• Team Offsites

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed