Marketing & Content Manager

Elite Worldwide - Corporate

2d•$80,000 - $110,000•Remote

About The Position

Elite Worldwide is seeking a hands-on Marketing & Content Manager to combine creativity with marketing strategy and analytics. This role requires an individual who has personally created engaging social content and short-form video, understands marketing campaign execution, is proficient in HubSpot, and can measure campaign effectiveness in generating qualified leads and revenue. The ideal candidate is self-motivated, takes ownership, thrives with autonomy, and is excited about creating, publishing, experimenting, measuring results, and finding new ways to reach the target audience. Applicants should be prepared to provide examples of their personally created social media content and short-form video. Elite Worldwide is a coaching, consulting, and training company dedicated to helping independent automotive shop owners grow their businesses. The company is driven by a passionate team that makes a difference in clients' lives, guided by a principle of putting people first. Elite is an ambitious company seeking a proven Marketing & Content Manager to accelerate growth.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a closely related field.
3+ years of professional marketing experience with hands-on responsibility for both content creation and campaign execution.
Demonstrated experience personally creating social media content and short-form video for platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Hands-on experience with HubSpot, including CRM management, audience segmentation, lists, email campaigns, workflows, and marketing automation.
Experience developing, executing, and measuring multichannel marketing campaigns.
Strong understanding of marketing analytics, including lead attribution, conversion rates, cost per lead, campaign performance, and ROI.
Experience with email marketing and audience nurturing.
Working knowledge of paid digital advertising, including Google and social platforms.
Strong writing, communication, and creative skills.
Comfortable using modern content creation, video, AI, and marketing tools.
Willing and able to travel to Elite events, conferences, and company initiatives as required.

Nice To Haves

Experience marketing professional services, coaching, training, events, or other relationship-driven offerings.
Experience working closely with a sales team in a lead-generation environment.
Experience managing outside agencies, contractors, or creative resources.
Experience marketing to small-business owners or the automotive industry.

Responsibilities

Own Elite's content strategy and publishing calendar.
Proactively identify and capitalize on marketing opportunities such as holidays, company initiatives, events, speaking engagements, and industry trends.
Own Elite's social media presence across Facebook, Instagram, YouTube, TikTok, and LinkedIn, including strategy, content creation, publishing, engagement, and audience growth.
Leverage email, video, landing pages, blogs, and promotional materials as part of an integrated marketing strategy.
Produce engaging content that builds trust, grows our audience, and generates qualified leads, including social posts, emails, and short-form videos.
Repurpose podcasts, coaching calls, client success stories, books, webinars, and events into high-value marketing content.
Capture and utilize video content from leadership, coaches, clients, events, webinars, and training to create engaging marketing assets.
Maintain Elite's voice and brand across every platform.
Capture stories that showcase the impact of Elite coaching.
Keep Elite consistently visible through frequent, high-quality posting and sharing.
Execute multichannel marketing campaigns that generate qualified leads and measurable revenue.
Leverage and grow our email audience through regular campaigns, promotions, and lead-nurture efforts.
Improve organic reach.
Plan, manage, and optimize paid advertising campaigns, including budgets, targeting, cost per lead, conversion rates, and return on investment.
Launch promotions.
Own the marketing and promotion of program launches, events, and company initiatives.
Test new ideas and marketing channels.
Build dashboards that provide visibility into marketing performance.
Track lead sources, campaign attribution, cost per lead, conversion rates, and marketing-generated revenue.
Analyze campaign effectiveness and recommend where marketing dollars should be invested.
Present marketing performance and insights to leadership.
Continuously test, learn, and improve marketing effectiveness.
Ensure marketing is never a "black box" by providing leadership with clear visibility into what's working, what's not, and where marketing investments should be made.
Manage HubSpot CRM and marketing automation.
Build and optimize email campaigns, forms, and landing pages.
Maintain audience segmentation, marketing lists, and campaign workflows.
Leverage AI and emerging marketing technologies to improve efficiency and marketing effectiveness.
Coordinate outside vendors, agencies, freelancers, and creative partners when appropriate.
Maintain the marketing calendar and marketing assets.